Biodegradable Labels

Biodegradable Labels

Biodegradable Labels

Anybody watching the news recently will have seen the stories on plastic waste and the problems it is causing to our environment and our lives. We have all seen the pictures of rivers full of plastic bottles and cartons, of landfill overflowing with un-recycled litter.  Whales dying from plastic filling their stomachs.  This is a serious global problem, with complex solutions.  Read on to find out how you can use biodegradable labels to reduce the harm your packaging is doing to our planet.

Use Biodegradable labels to help stop plastic destroying our planet
Help stop plastic destroying our planet

Our lives have never been busier and as a consequence we turn to disposable products like bottled water, take away coffee and lunch on the go all in handy plastic containers. This plastic poses a huge threat not only to our environment but also to our health. Plastic is made by using a number of toxic chemicals. These have the potential to leak into the food and water we are consuming.

According to the journal Science Advances the calculated total volume of all plastic ever produced is 8.3bn tonnes, with a staggering 6.3bn tonnes now as waste. 79% of this is now in landfill or the natural environment. Whilst plastic is undeniably useful we should all be finding ways to decrease our usage.

Expert Labels Ltd provide completely biodegradable labels for a variety of uses, and completely compostable labels are also available for other particular packaging applications where needed.

Expert Labels offer the following environmentally friendly labels:

  • Biodegradable semi gloss paper labels (FSC certified by the Forest Stewardship Council) are suitable for a wide range of  promotional and industrial label uses and we can offer these plain or full colour printed. This material is printable by most printing methods including thermal transfer.

 

  • Biodegradable (FSC certified) matt white thermal transfer printable labels are ideal for situations where label presentation is less important (i.e. warehouse labels, outer case labels and labels for  in-house identification). This material is printable by most printing methods including thermal transfer.

 

  • Biodegradable and compostable white high gloss film labels are available, with a print receptive top coating.  These labels are great for food items including fruit and vegetables, drink bottles and healthcare products and can be printed in full colour to a high standard. All the labels are compliant with the European Food Regulations for direct contact with dry, non fatty food items.  The adhesive used is acrylic based and biodegradable.  The labels are water and tear resistant.

 

  • Biodegradable and compostable clear gloss film labels are available, with a print receptive top coating.  These labels are also especially good for food items and healthcare products and can be printed in full colour for a high quality presentation.  All the labels are compliant with the European Food Regulations for direct contact with dry, non fatty food items.  The adhesive used is acrylic based and biodegradable with good initial tack and adhesion and the labels are water and tear resistant.

 

Even though labels are just a small part of packaging as a whole, we should all be striving to reduce our plastic waste, recycle more effectively and improve biodegradability for a positive impact on the environment. To find out more about our biodegradable labels and to get a quote, contact us here.

 

 

 

Menta Business Show

Menta Business Show

 

Come and meet the team at this year’s Menta Business Show!! We would love to meet as many of you as possible!

Watch this space for more info!!!

New Zebra Desktop Printer with Labels, Ribbons & Software

New Zebra Desktop Printer with Labels, Ribbons & Software

Zebra ZD420

We are currently offering the new Zebra ZD420 200dpi USB/USB Host with Labels, Ribbons and Software. A complete package for all your label printing needs.

This is the latest Zebra Technologies Thermal Transfer Desktop Printer.

 

New Zebra ZD420
The New Zebra ZD420

 

Starting from £385.00 + VAT with Free UK Delivery, this will include the following: –

Permanent Adhesive Labels – 70mm x 38mm. 1 Box containing 12 Rolls of 1790 Labels.

Transfer Wax Ribbon – Zebra Brand 2300 Wax. 84mm x 74mm. 1 Box containing 12 Rolls.

Including the Zebra Designer Software this is everything you will need to get you started.

We can provide different ribbons or labels if required, for a price on this please contact us.

For further information regarding this offer, or to place your order, please do not hesitate to call us on 01359 271111.

 

 

How to use labels to build your cosmetics brand

How to use labels to build your cosmetics brand

Elegant Cosmetics Branding
Elegant Cosmetics Branding

Branding is what your customers feel when they think about your products.  If your cosmetics products aren’t talking to your customers they’ll ignore you.  Your products’ packaging is the most powerful way to get listened to and in turn build a brand.  Here’s how to use your cosmetics labels to make your customers fall in love with your products.

Getting your company brand right is absolutely crucial. This is the face of your company. It should be as unique as you are and set your business apart from the rest.

Branding is more important today than ever. With an ever increasing number of new products coming onto the market, your company must visually and emotionally connect to your prospective market.  The cosmetics industry is HUGE and your company brand needs to stand out from the crowd.

Cosmetics labels
Your labels tell a thousand words

How do I create a Brand for my company?

A good place to start is to think about what you want your company to stand for. What are your values? It could be environmental, economic or the well being of your customers.

Questions to ask yourself include: –

  • Who is my target customer?
  • What message do I want to get across about my company?
  • Do I have a story people can relate to?
  • What do I want my customers to remember about my brand or product?
  • Is there anything that your company can offer that others cannot?
  • What do my customers need?
  • What promise are you making to your customers?

Creating a Label that is Right for my Company.

Creating a label for your product that builds a relationship with your brand is crucial. Every time you change your labelling you’re altering the relationship your customers enjoy with your brand.  Your labels are something that you don’t want to change unless you have to, so it’s important to get it right first time.

You don’t need reminding of the importance of consistency across a range of products.

Checklist of things to consider when designing your cosmetics label include:

Colours – high contrast labels Black on Yellow gives a totally different impression of your product than gold on black.
Graphic design – ‘elegant’ flowing fonts versus a no nonsense stencil font would attract a very different client.
Label shapes – simple rectangular or wrap around label versus different shapes such as circular.  Remember that circular labels aren’t as common as rectangular labels so the range of sizes is smaller.  Consider using a rectangular label but with a circular design.
Legal requirements – such as ingredients, net weight etc.  these need to be incorporated into your label design.
Barcodes and product codes – there are size limitations when it comes to barcodes.  These need to be included in your labels, and need to be taken into account during the design phase.  We have more than 25 years barcode experience and we’d be happy to help you plan for barcodes on your labels and packaging.
Story – if you’re telling a story – you will need to keep it brief – because you will never have enough label space.

What label features can I use to build a brand?

The best type of material for labels that are likely to encounter high moisture exposure would be one of various synthetics.

A clear synthetic is one of the most versatile materials available for label printing and will provide the appearance of the popular no label look. When used with an ultra clear permanent adhesive it will endure damp conditions without losing its clean appearance.  These labels are water and oil resistant making them perfect for the cosmetic industry.

Gold and silver foiling adds the feeling of quality and exclusivity.  Using a high resolution thermal printer and silver (or gold) coloured thermal ribbon can achieve that quality appearance on a much smaller print run that you’d normally need.

Textured finishes – on paper or plastic.  Can be as simple as embossing your labels or choosing a synthetic label material with a matt finish – almost like a extra-fine sandpaper effect.  The moment your client touches your product it feels different.  It’s different and adds an extra dimension to your brand image.

Holographic effect labels –  these rainbow reflective labels can add a feeling of exclusivity.  True holographic labels are very expensive and difficult to obtain.

Peel & Reveal labels – Use these to run competitions and promotions.

Leaflet labels – Leaflet or fold out labels give you the space to really tell your story – or on a less exciting level – provide all the legal information needed for your product.

Ready to take the next step?

To discuss your labelling needs further please do not hesitate to contact Expert Labels. We understand the importance of excellent branding and offer a wide variety of labels that will suit your every need.

What’s the difference between the Zebra ZD420 and ZD620

What’s the difference between the Zebra ZD420 and ZD620

In recent months Zebra, the world’s largest maker of thermal printers, launched its next generation of thermal transfer (TT) desktop label printers, the ZD420 and ZD620. These compact 4-inch printers will replace Zebra’s ever popular GK420t, GT800, GX Series and ZD500 desktop printers.  What’s the difference between the ZD420 and ZD620?  It’s all down to speed and buttons.

Both printers have a upgradable design, meaning any changes to connectivity, cutters and other improvements  can be installed by you, on site, that way future proofing your investment.

Zebra have realised the 74m ribbon capacity was limiting for their clients so both the ZD420 and ZD620 can be loaded with either 74 m or high capacity 300 m ribbons. The higher capacity ribbon costs less per metre and reduces the number of ribbon changes making using one of these printers less hassle.

Both the ZD420 and ZD620 have been brought up to date and enjoy a choice of wired and wireless options, from USB, auto-sensing serial or 10/100 Ethernet to 802.11ac WLAN and Bluetooth 4.1.

Being able to operate with EPL (an efficient printer language used in a previous generation of printers) and ZPL, as well as many non-Zebra printer languages, the ZD420 and ZD620 can be used interchangeably with older printers and a wide range of other printer brands.   You can simply unplug your existing printer and plug in the ZD420 or ZD620!

These printers also run Link-OS and are supported by Zebra’s powerful Print DNA suite of Applications, Utilities and Developer Tools that give Zebra printers better performance, simplified remote management and easier integration with host systems.

Using the built-in Print Touch tag (NFC), workers can pair a compatible mobile device in a split second, as well as monitor and manage all ZD420 and ZD620 printers from the Cloud, for really simple printer management.

Difference between the ZD420 and ZD620

The ZD420 is the ideal TT desktop printer to replace the GK420t and GT800 for light manufacturing, transport and logistics and healthcare uses. Offering fast, high-quality printing and an easy to use interface these printers are a step up from the GK and GT range.  The ZD420 is slightly slower than the faster ZD620 (6 inches per second v 8 inches per second).

If you need premium printing performance and state-of-the-art features for retail and manufacturing, the ZD620 is the right choice for upgrading from GX Series and ZD500 printer models. With an optional 10-button interface with a colour LCD you can identify and fix any print problems with minimal downtime.

If it’s reliability you need, you can buy a Zebra OneCare SV service plan with the printer which give you the right level of service at the right price to help protect the printers and avoid unexpected expenses. With expert Zebra support, the OneCare SV plan covers everything from worn out printheads to normal wear and tear.

To speak to our friendly sales team about the ZD420 or ZD620 call us on 01359 271111. 

“Help – My Barcodes Won’t Scan” – all you need to know about Barcode Verifiers

“Help – My Barcodes Won’t Scan” – all you need to know about Barcode Verifiers

Thermal label printers are widely agreed to be the best way of printing barcodes.  However, they wear through their printheads and eventually white lines can appear in barcodes.  These white lines can prevent barcodes from scanning.  Sometimes the first you know that your codes won’t scan is when your customers phone to say they’re rejecting your last consignment of product.  If it’s fresh product, you are likely to end up scrapping your entire shipment.  Just to rub salt into your already tender wounds, larger retailers will actually fine you for non compliance.

faulty barcode

Even on a personal level, you’ll have experienced poor quality barcodes yourself if you use self scanning checkouts at the supermarket and a product just won’t scan!  It’s frustrating and time consuming.  

What should you do to prevent that from happening?  

Barcode verification is the jargon phrase for “barcode quality” checking. Barcode verification grades seven barcode qualities to make sure it is of a high enough quality for scanning purposes.  A barcode verifier is the ‘instrument’ used to grade the barcode and can identify if there are any issues within.  

Barcode Verifiers
Barcode Verifier

A verifier will grade the colour contrast, the ratio of thick and thin bars – all that sort of stuff you’d rather not have to worry about.  If there is an issue with even just one of the grades, the verifier can tell you and then you can fix the problem – without needing to get a call from an angry customer.

What do I need to know about barcode verifiers?

First of all – barcode verifiers aren’t just barcode readers.  They are highly tuned instruments for measuring barcodes.  A verifier can give you a report that you can use in court and is a key part of any company’s quality assurance programme.  Not only do you need a key quality tool, but you need staff trained to interpret and act on the results.  We can help in this area also.

Smaller barcode verifiers start from around £1,650.  These will read narrower barcodes – typically up to 68mm wide.  If you need a larger verifier (for reading pallet barcodes up to 195mm) you can expect to pay in excess of £3,000.

Portable units are available, as are verifiers for 2D barcodes.    

If you think this is expensive then you probably haven’t experienced a product recall because of substandard barcodes.

If you can’t commit the budget to a barcode verifier, just having a basic barcode reader to sample barcodes for readability could warn you if your barcodes need investigation.  Contact us for suitable low cost scanners.

If you feel your business could benefit from a barcode verifier, please contact us on 01359 271111 of click the chat button below.

Loop Lock Labels

Loop Lock Labels

Loop Lock Label Uses

Are you looking for a Loop Lock Label? Expert Labels can provide a Loop Lock label in a wide range of colours and sizes. You can see our full range here.

There are so many industries that use Loop Lock Labels…. to name but a few…

  • Horticulture
  • Fish markets, abattoirs, meat packing plants
  • Industrial laundries
  • Machine Servicing
  • Hospitality

There are hundreds of uses of these versatile labels: –

  • Baggage tags
  • Christmas trees
  • Cycles
  • Nurseries
  • Campsites, and many, many more!

Click here to view our price list.

If you need any advice please contact a member of our team who will be more than happy to help with your needs.

Rainbow Reflective Foil Labels

Rainbow Reflective Foil Labels

What is a Rainbow Reflective Label?

A Rainbow Reflective label is very similar to a holographic label but at a fraction of the cost. A true holographic label is extremely expensive to create.

Rainbow Reflective labels are a brilliant way to ensure your product stands out on the shelf, but they also have plenty of other uses. For example, businesses often use Rainbow Reflective labels and stickers for security and authenticity labelling. Rainbow Reflective labels give the impression of quality to any product and create an authentic appearance that makes a product instantly more interesting.

They can also be customised for your specific product. These labels come on rolls of various sizes and colour and we can print your design, company logo or anything you want on them. The labels are also waterproof and tear resistant.

If you would like some more information on these labels please do not hesitate to contact us. 

 

 

Vicki Francis – Account Manager Expert

Vicki Francis – Account Manager Expert

Vicki has been with us now for over two years. She is our girl that keeps the office ticking over beautifully. Vicki deals with all of our re-ordering and enquiries as well as helping out with the rest of the staff when its all hands on deck.

Vicki is currently away on maternity leave after just having had her third little boy. Between the boys and her husband she is kept very busy but when she does have a spare minute she loves nothing more than curling up with a good book or going for a walk.

Craft Beer Industry and Labelling – How Beer Bottle Labels Make all the Difference

Craft Beer Industry and Labelling – How Beer Bottle Labels Make all the Difference


The Craft Beer Industry is Thriving

With the explosion of the Craft Beer industry over the past few years, the taste of the beer isn’t the only aspect of it garnering attention. The beer bottle labels play almost as big a part in the popularity of the drink as the flavour itself, with a study by Anglia Ruskin University’s pubLAB research centre (I have to get a job there!!) finding that the label design was more important than shelf space when it came to first time buyers of a new craft beer, and the continued appeal of the beer.

The diversity of beer bottle labels
The diversity of beer bottle labels

The Rise of Craft Beer

Coming up in a time of economic uncertainty and following a recession, microbreweries are a product of necessity, as entrepreneurs who have had to adapt and evolve to the changing world of employment make work for themselves. Although the large breweries have dominated the market for over 70 years, microbreweries are seeing an increase in start-up, production, audience, and turn over – and all in a time of lowering beer consumption.

Although consumers are  turning to independent craft beers in preference to the tried and tested giants of the beer world, there is still healthy competition between the different microbreweries. Since they’re all producing different tasting beers, there is room for multiple beers to thrive successfully in the market. However, it’s interesting to note, consumers will, more often than not, stick with the first beverage they’ve tried, without venturing out to buy different brands.

With this in mind, the importance of the label starts to become more critical.

The Importance of Beer Bottle Labels

Luckily for us, the huge growth in the craft beer sector has seen a similar growth for beer bottle labels – and with the label design such an integral part to the adoption of a new beer by first time customers, getting the right design on the  label can be the deciding factor in acquiring new, long term, customers.

So what makes a label stand out from the rest? The bold designs you find on the newly established craft beers flying off supermarket shelves find inspiration in places as diverse as Soviet art to US 1980’s counter-culture iconography. These designs play a huge part in drawing in a new customer; studies have shown that the design of the can or bottle is more important than shelf space when it comes to the deciding purchase factor. So how can you go about getting the perfect label for your beer?

Suitable Labels

At Expert Labels, you have the choice of lots of different label materials and colours, with waterproof labels, crystal clear, matte clear, gold, silver, blue foil and glossy white just some of the options. You’ll also find some unique shapes, with over 6,000 cutter choices.

If it’s barcodes you need for your beer bottle labels, we can help you register and design your barcodes.  If you need to over print barcodes on your labels, see how we do it here or contact us to find out more.   Also, if you’d like to do in house case and keg labelling, we have thermal label printers.  There’s a guide to the top printers for less than £300 here.

If you have any questions about our products, services, or getting a quote, get in touch with our friendly team today.

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