Choosing the Right Barcode Printers 2

Zebra ZT230 Barcode Printer

Choosing the Right Barcode Printers 2

Choosing a barcode printer can be difficult.  With hundreds of models from dozens of brands – how do you know which barcode label printer is best?

Zebra qln420 Portable printer

Portable Printers

Mobile printers use the same thermal technology, but (as you might have guessed) are small enough to carry around and will print without cables.

Desktop Printers

These printers, as the name suggests, are smaller in size. Designed to work in smaller spaces and print fewer labels than their bigger cousins.

Industrial Printers

Industrial printers are larger and more durable than desktop models, built to print more labels each day and work with less attention.

Special Printers

Specialist Printers are designed to print tickets and
wristbands making them very easy to use.
Thermal Printhead

Printers Add-Ons and accessories

Most printers don’t need any accessories or options, but many of these optional extras will save you time (and therefore money) and make printing labels a joy.

Questions to consider

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Accordion Content

Accordion Content

Accordion Content

Direct Thermal or Thermal Transfer

Thermal printers use heat to produce very high quality barcodes and other text on labels, tags, tickets, wristbands or receipt paper. Compared to laser and inkjet printing technologies, thermal - printers:
  • Need less maintenance
  • have lower cost labels, tickets and ink
  • can print single labels or receipts (not whole A4 sheets) and print faster (up to 450mm per second)
  • Near instant printing
  • while not suffering bleed as you find with some inkjet printers or fade with some lasers

Some of our clients

Need a help?

Talk with experts about your custom requests, special questions, etc.

We are open Mon - Fri 09:00-17:00 GMT

Heat Resistant Labels

Heat Resistant Labels

Heat resistant labels are specialist products and in the case of labels needing to survive over 350 Deg C, tend to be very expensive compared to standard labels.  Bear in mind the hidden costs of mis-identifying high value items, which can run into thousands of pounds, expect to pay around £1 per label or tag for labels to survive in the very high temperature ranges.

Range of products

Short term -40℃ to 150℃

Label can be applied on hot objects such as steel, aluminum or copper products immediately after the casting process.

These labels can be applied by hand and printed with a standard thermal transfer printer using resin ribbons.

Labels: PET, Polyester labels

Materials:

Steel : Slab, Bloom, Bar, Billet, Plate, Hot Coil,
Aluminum : Sow, Ingot, Billet, Slab or Plate

Duration: max 60 minutes

Applied by hand: Yes

Standard thermal printing: Yes, with resin ribbons

Short term -40℃ to 270℃

Label can be applied on hot objects such as steel, aluminum or copper products immediately after the casting process, up to 200℃ for 60 minutes.

Labels: Polyetherimide labels

Materials:

Steel : Slab, Bloom, Bar, Billet, Plate, Hot Coil,
Aluminum : Sow, Ingot, Billet, Slab or Plate

Duration: max 60 minutes

Applied by hand: Yes

Standard thermal printing: Yes, with resin ribbons

Short term -40℃ to 350℃

These are specified to resist temperatures up to 240℃ for up to 8-minutes, or as much as 300℃ for 5 minutes.

Labels: Polymide (Kapton (r)) labels

Materials:

Steel : Slab, Bloom, Bar, Billet, Plate, Hot Coil,
Aluminum : Sow, Ingot, Billet, Slab or Plate

Duration: max 80 minutes

Applied by hand: Yes

Standard thermal printing: Yes, with resin ribbons

Long Term 0℃ to 450℃

These labels aren't adhesive. They can be nailed, bolted, spot welded or clipped into place. They come in continuous rolls and cut with your printers cutter.

Labels: HP-T40 labels

Materials:

Steel : Slab, Bloom, Bar, Billet, Plate, Hot Coil,
Aluminum : Sow, Ingot, Billet, Slab or Plate

Duration: max 8 hours

Applied by hand: No

Standard thermal printing: No

Long Term 0℃ to 1,250℃

These labels are specially made to order because they can be variable printed on site using a special thermal printer ribbon, using special label applicator and a special thermal ink ribbon for printing.

Labels: CBR-CX2T labels

Materials:

Steel : Slab, Bloom, Billet, Wire
Automotive parts : Heat treatment process management
Others : Jigs management for heat treatment process

Duration: max 8 hours

Applied by hand: No

Standard thermal printing: No

Long Term 0℃ to 1,650℃

These are made from special ceramic material that can be over printed with special thermal ink ribbon and a standard thermal transfer printer.

Labels: 

  • Full Ceramic labels
  • Ceramic labels applied to steel base
  • Ceramic labels applied to different materials (glass, metal)

Materials:

Steel: Coil annealing
Aluminium: Homogenizing or annealing process
Ceramic: Baking process, setter management
Automotive parts: Heat treatment process management
Casting mold: Production history, process management
Electric parts: Reflow process management

Other: Jig management through heat treatment process

Duration: max 8 hours

Applied by hand: No

Standard thermal printing: No

Top class service

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Custom orders

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Wide product range

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Features

High Durability

The aggressive pressure sensitive adhesives are specifically formulated to remain firmly affixed to PCBs and components through wave solder, reflow and high pressure washes. 

High Resolution

Polyonics high-gloss materials are designed specifically for printing high resolution 600 dpi thermal transfer printing. 

Flame Retardant

The labels are either recognized or tested to the UL94 VTM0 standard, tested to the FAR 25.853 and BSS 7238/7239 aerospace flammability, smoke and toxicity standards and/or tested to the FMVSS 302 automotive burn test.

Non-Reflow

These durable label materials provide increased ink adhesion without requiring reflow to set the ink.

Industries

  • Electronics (consumer, industrial)
  • Transportation (automotive, trucking, rail)
  • Aerospace (commercial, military, space)
  • Medical (device, laboratory, cryogenics)
  • Industrial

Questions to consider

Labels can be applied by hand, manual applicator, semi-automatic applicator or fully robotic system. Labels need to resist for long term or short term some extreme external conditions.

This is your ultimate questions. Depending on your answer - you will have different range of labels. Also, it's important to know duration of max temperature.

You should be aware of your maximal temperature, but also what will be constant temperature around label 

Amount of abrasion or scuff that may result during shipping, handling or storage.

If so,  this will help businesses identify any safety controls needed in the workplace, and tell workers how to deal safely with a chemical.

Do you need just a barcode, QR code, pre-printed design, etc.

Labels can be applied with adhesive part, but also they can be nailed, bolted, spot welded or clipped into place to identify items.

Client's review

We struggled to find a supplier who could get the right label material in a reasonable time-frame. Expert Labels understood what we needed, sent us samples to test and supplied us with labels that survived in our kilns - thank you.
John Doe
Designer

Some of our clients

FAQ

99% of our labels are customised labels and the majority of these have the company name and logo printed on them. We can advise you on any design issues you may have with your labels.

Yes. We can manufacture Photoluminescent Labels which conform to Health and Safety legislation. Our glow in the dark labels are used in many industries where maximum visibility and clarity in the dark is of paramount importance.

Yes, we do have a minimum print run and it's 1,000 pcs per order.

Of course. All labels have full satisfaction guarantee. If you are not completely satisfied with your purchase, return it within 90 days for a full refund or replacement. For other products, please contact us for warranty details.

We offer Label Sample Service, so you can test the quality of our products for yourself. Simply get in touch, tell us what you want to label and we will send you the appropriate samples.

For new orders our standard lead time is 2 weeks; or 1 week for a repeat order.

Every customer and label is unique, and deserves individual planning, design and costing. We always offer our most competitive prices, and allow our customers to benefit from having a carefully considered manufacturing process with minimum waste.

Horticulture Labels

Horticulture Labels

Printing with high weather resistance

Horticultural labels typically fall into three categories - Loop lock or selt-tie tags, waterpoof self adhesive and economy direct thermal labels. Our garden centre and plant nursery customers tend to print using thermal label printers, laser printers or the trusted permanent marker pen. We supply our clients with horticultural labels to suit all three technologies.

UV light

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Humidity

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Low temperature

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Range of horticultural labels

Pot water resistant labels

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Loop lock labels

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Zebra ZT230 Barcode Printer

Thermal (or Direct Thermal) labels

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Stick-in labels

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Thermal Transfer Ribbon

Thermal Ribbons

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Certificates

Gallery

Testimonials

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Screen Shot 2017-12-12 at 11.54.51 AM
Liam Smith
Owner

Next steps?

If you are not sure how our product looks like, will they fit, or anything similar, feel free request sample package of our products.

If you have any custom order regarding size, quantity, unique request, etc. feel free to ask us anything.

9 Things About the Zebra ZT400 Printer

Zebra zt400 series

9 Things About the Zebra ZT400 Printer

This is Zebra’s current high performance industrial grade thermal printer.  You’ll find it in factories and distribution centres – in fact anywhere that speed, strength and flexibility are needed.  It’s been out a while now and if you’ve got a Zebra ZM400 industrial printers, this is the replacement.  If you’re replacing your ZM400, just plug in your new Zebra ZT400 – no need for different software.  Call us to find out how to make the switch.

Here’s A Quick Run-Down on the Zebra ZT400 Series.

1.  These printers come in two print widths: 4 inches or 6 inches.  Print more labels at the same time with a wider printer.

2.  The ZT400 prints at a very creditable 12 inches per second or 14 inches per second depending on the width and resolution of your printer.  This is incredibly fast.  Desktop printers print at a mere 4 inches per second.

3.  Connects to your host computer or network using USB, Serial, Bluetooth or Ethernet as standard.  No added extras needed.

4.  Has an option to connect via Wifi also.

5.  Choice of print resolutions: 203dpi, 300dpi or for those extra tiny labels you find on medical devices or electronics – 600dpi.  Not sure what dpi is?  Read our labelling jargon buster.

usb socket on a Zebra zt400
USB socket on the Zebra ZT400

6.  Handy USB connection on the front of the printer.  Use the connection to plug in a keyboard or barcode scanner, download a label format to the printer and print your labels.  No need for a computer.

7.  Improved, more straight forward interior, for easier label and ribbon changes.  It even has tiny lights that light up the printer interior.

8.  Cloud connectable – means you can print from anywhere you have an internet connection. For example, scan a barcode with a bluetooth scanner, watch the label print and know the data is stored somewhere on the web.

9.  Bi-Fold door so you can use it in those tight corners in your factory. If you look at this picture – the printer on the right (a ZM400) has a standard door and the ZT410 on the left has the bi-folding door.

Zebra ZT400 Costs

Expect prices to start at around £750 (plus VAT) and rise to £1600 for the RFID printing version.

Next Steps

Would you like to know more about this printer?  Contact us to order or find out more.

Useful links

Read more about the ZT400 series at Zebra’s website:

https://www.zebra.com/gb/en/products/printers/industrial/zt400-series.html

Heat Proof Labels and Tags

Heat Proof Labels and Tags

8 tips for successful asset labelling

8 tips for successful asset labelling

Let’s look at eight ways to make your asset labelling a success so that you can build a future proof way of asset identification.

1. What assets do I need to keep track of?

Does everything need to be labelled? Work through from the most valuable and at risk items such as cameras and computers before moving down to air conditioning units or furniture.  Prioritise the highest value, most at risk items.

2. What type of asset labelling do I use?

Metal Asset Labels
Metal asset labels

If your assets are not subject to weather or wear and tear then a paper label may do the job. However, if it’s likely to be  rubbed or spend any time outdoors in the sun or rain, then a waterproof, scratch-resistant label is essential.  Scratch resistant label materials start with plastic and move on up to etched aluminium tags.  A metal tag can cost £1 each, so you need to be sure that the benefit you’ll get from tracking these assets is worth the investment.

3. What do I print on my labels?

Once you’ve decided on the label you’re using, decide what gets printed on it. Asset labels, at the very minimum, need an identification code which you can trace back to a list of assets. If you’re printing labels you’d be wasting a big opportunity if you didn’t include a barcode. Barcodes will speed up the process of managing your assets and improve accuracy.

4. What barcode should I use?

Barcode TypesTraditional 1D barcodes (which are what you see on groceries) are a first start.   1D codes are like a numberplate on a car. A car registration plate tells you nothing about the car it simply refers you back to database which stores the information.  Using a 1D barcode provides a fast way of scanning a code which you use to refer back to your list, but a 2D code is much more powerful.

2D codes fall into couple of categories– the QR code which is very flexible and can be read by any smartphone with the proper app installed.

Other 2D codes have increased security and may be smaller in size than a QR code.

5. Should I use a 1D code or a 2D code on my assets?

Where 2-D codes are useful is where you want to store information about the asset on the label. Using a 2D barcode you can store paragraphs of information about an asset – it’s make and model, serial number,  date of purchase, purchase cost etc.  If your assets are located in rural settings without guaranteed mobile phone coverage this can be a useful  for engineers to access important (but limited) information about the asset they are working on.

However there are more benefits to be had where you have mobile phone coverage.  2D codes can encode a URL so you can scan your code, go to an asset webpage and see all the asset information you need.  You’re able to share and update asset information on site. You can record information such as who serviced it, when it was serviced and what was done to it.

6. Where do I locate the label on my asset?

Labels are affected by the weather and handling. Whilst labels are available that can last more than 10 years, they are more expensive. If at all possible locate your label on your assets in such a place that’s not in bright sunlight. Sunlight is the biggest cause of damage to your labels outdoors.

Secondly, with electronic device assets such as cameras, handheld scanners or laptop computers, the biggest cause of damage to these labels is wear and tear. Constant handling will damage the barcodes and rub off the text. The challenge now is to put the label in such a place that will not be touched, but is accessible enough to be able to read.  Over laminate film, that resembles Sellotape, can do a good job protecting labels from abrasion – ask us about it. Remember; it’s not necessarily hands damaging the label, it’s putting the asset into it’s case which could damage it.

7. Test, and test again.

Pilot your asset labelling system before you put labels on everything.  Test how well the labels remain attached and readable.  Test that the barcodes are able to deliver the information you need them to.

8. Where do I get asset labels?

You’re in the right place.  We can provide you with samples of all kinds of label materials for testing.  We can advise on which handheld barcode terminals or software would be best to read your assets with and we are able to print the labels for you or provide the printer and software you’ll need.  Contact us and take the first step to tracking your valuable assets.

Finally, asset labelling is the easy bit.  Getting everyone to follow the new system is the difficult bit.  If you’d like help with implementing your asset tracking system – email us at info@expertlabels.co.uk.  We’ve set up asset management systems all around the world and would love to help.

Useful Links

If you need to print your own labels – read our intro to thermal printers page.

Help to decide: print your own or pre-printed labels

Waterproof labels

What is Thermal Transfer and Direct Thermal?

What is Thermal Transfer and Direct Thermal?

Most label printers use thermal technology to print with.  They are fast, reliable and well suited to barcodes – which are often printed on labels.  You’ve seen the phrase, now let’s explain what it means.

Direct Thermal or Thermal Transfer

Thermal printers use heat to produce very high quality barcodes and other text on labels, tags, tickets, wristbands or receipt paper. Compared to laser and inkjet printing technologies, thermal-printers:

  • Need less maintenance,
  • have lower cost labels, tickets and ink,
  • can print single labels or receipts (not whole A4 sheets) and print faster (up to 450mm per second)
  • Near instant printing
  • while not suffering bleed as you find with some inkjet printers or fade with some lasers.

Thermal printers can print in two different ways –Direct Thermal or Thermal Transfer.  Which method of printing is decided by:

  1. How long the labels (or other printing materials) need to last
  2. What material you plan to print onto.

What does Direct Thermal and Thermal Transfer mean?

All ‘thermal’ printer, as the name suggests use heat to print. Direct thermal printers print onto special heat-sensitive media that darkens as it passes under the heated sections of the printhead.

Because they print without needing an ink ribbon, direct thermal printers are simple – no need to change inks and no ribbon mechanism built into the printer. Direct thermal printed labels usually have a good shelf life but are not well suited to situations where they’ll experience heat, long periods of direct sunlight or abrasion. Thermal labels, tags or tickets can be ‘top coated’ to provide heat and scratch protection.

Not all materials are available to buy with a thermal coating.  Plastic (synthetic) labels and tags are not widely available for thermal printing.

In summary, direct thermal printing produces sharp print quality with good barcode scanning ability but without the need for ink. If you don’t need long life labels, i.e. for printing address labels, fresh food or tickets, direct thermal is a low cost, easy way to print.

Thermal Transfer
Thermal transfer printers use an ink ribbon which is melted onto the label by the printhead.

What does it mean for you?

  • Thermal transfer makes it easy to print onto a wide range of different materials like polypropylene and polyester, for outdoor and harsh environments.
  • Thermal transfer printing can be extremely durable – making it scratch, chemical and water proof.
  • Labels printed using thermal transfer have a very long life making them perfect for asset labels, product labels and outdoor wristbands.
  • Since you are using an ink ribbon, you also have the choice of a range of colours to print with.

With the right combination of labels and ribbon, you can make a label for any environment or application. Though it does cost a little more to print thermal transfer media, the added benefits ensure your label or tag is readable throughout its life without ever needing to reprint.

Do you use Direct Thermal or Thermal Transfer?

We introduced you to Direct Thermal and Thermal printing.  Here’s where you’d use it.

What am I printing? Direct Thermal Thermal Transfer
Asset Labels
Address or shipping Labels
Product Labels
Shelf/Location Tags
Wristbands (indoor)
Wristbands (outdoor)
Receipts
Tickets
Waterproof labels
High temperature labels

Direct Thermal Printers

Direct thermal label printer showing the absence of ribbon mechanism
Direct thermal printers are easier to use.

These printers tend to be more compact, easier to use and cost a little less than thermal transfer printers because they don’t have the ink ribbon mechanism built into them.

They are more specialist because they’re not able to print on materials other than direct thermal paper.  Don’t expect to start using it for printing waterproof labels – only thermal transfer printers are able to print to waterproof materials.

Do expect them to be easy to use – the users only need to load paper.  With fan fold labels that feed from a box through a slot in the back of the printer, it’s possible to leave your label print for months without attention.

Labels and paper for these printers usually print black

Finally, direct thermal labels and receipts can discolour over time.  Depending on the grade of paper they can turn brown over a matter of months, especially if they are left in the sun or other hot places.

Thermal Transfer Printers

Thermal Transfer Printers tend to be more versatile.  If you decide you want it to print onto different materials, such as plastic or print with a different coloured ink then you’re able to do this with a TT printer.

Thermal Transfer printers tend to produce a sharper images.  They’re also capable of producing labels and tags which are scratch and water resistant.

Expert Help and Advice

Expert Labels also support you with replacement parts, optional extras, accessories and software and service.  Ask us about service options on desktop printers.  When you buy a new printer you’re able to get three year service cover, which includes replacement printheads on certain printer brands.

How to Choose the Right Security Labels

How to Choose the Right Security Labels

With around 7% of the world trade affected by tampering or counterfeiting each year, it should come as no surprise that security labels have become the answer to keeping products and valuable assets safe after they leave your warehouse or business.  Let Expert Labels help protect your products and assets.

Hologram, tamper-proof and tamper evident labels are just a few security products which are used by a whole host of companies to protect their goods.

With a wide range of security labels to choose from, it is important to pick a label which suits your products best.

At Expert Labels we have a pool of knowledge to draw from which can advise you to choose the appropriate security label.  Call or email us to see what suits your products best.

Here’s a few security labels which will help keep your products secure.

Tamper Evident Security Labels

As the name suggests, tamper evident labels are used to detect whether a label has been removed or tampered with. When the label is removed, it leaves behind a residue which has the word “void” written on it.

Security labels that show Void when peeled off
Security labels that show Void when peeled off

The word void indicates that the seal has been broken, but many companies like to customise the residue by adding their name or logo. Contact us and choose your own logo or text.

These products are typically used as an effective visual security aid and have value in loss prevention, brand protection and quality assurance.

Tamper evident labels can be used on a lot of different surfaces including cardboard, polyester and even glass.

However, what you must consider is if you are using the packaging more than once. If so, you want a tamper label which will allow you to clean off the residue so the packaging can be used again.

Tamper labels are an excellent product for identification but you must consider what surface you will be labelling.

Hologram Labels

Most hologram labels are used to combat counterfeiting and to indicate fakes and tampering of a product.

You are likely to see a hologram on ID badges, tickets and even on the new one pound coin.

Holograms are nearly impossible to forge as they will have originated from a master copy which requires very advanced equipment to copy. These holographic products combined with a special cutter – say in the shape of your logo – would make labels even more difficult to copy.

Hologram security labelThey can also be customised for your specific product as you can add text or your logo into the hologram.

However, extra designs would need to include serial numbers, custom imprints, custom hologram images, 2D barcode verification , microtext and other hidden security features.

As well as preventing counterfeiting, consumers seem to believe that a product which has a hologram is of higher quality than without one.

Holograms are the pricier option when it comes to security labels, but with the rapid rise in counterfeiting, they are the proven product to keep your stock safe from fraud.

Easy Break Labels Or Security Cuts

Usually made from paper, easy break labels are a low cost and effective solution for keeping your products secure.

Security cut labels are normal labels but made with a special die that cuts an intricate pattern of cuts onto the label.  They’re easy to apply but once they’re stuck, they’re nearly impossible to move in one piece from one item to another.  Staff can see in a moment that the labels have been moved from one item to another.

These cutter type labels are quite pricey, but the materials used to make them like paper and plastic aren’t that expensive.

They are commonly used by retailers to stop shoppers moving discount labels from one product to another. However , the reason they are used on so many products is because after the initial investment in a complex cutter, on going labels can be made inexpensively.

Next Steps

Contact us and describe your situation.  Let us advise you on the best label to suit your situation.  Understand the cost of complex cutters make small production runs (fewer than 5,000 labels for example) expensive.  Special label materials like the void labels or ultra destructable labels are usually supplied in minimum quantities and again can make production runs expensive if they are small.  You might be in luck however and find we have left over materials that can be used.

Resources

Read more about security labels on Wikipedia: https://en.wikipedia.org/wiki/Security_tape

Holographic labels: http://expertlabels.co.uk/applications/holographic-labels/

Security labels: http://expertlabels.co.uk/applications/security-labels/

 

 

 

What are RFID Labels and how you can benefit from them

What are RFID Labels and how you can benefit from them

Radio Frequency Identification (RFID) is all around us – invisible to the eye, but it makes a big impact on all our lives.  From contactless payment cards in nearly every shop and London’s Oyster card, RFID labels are growing in popularity in tracking stock and assets.  Read our short article and see how you can benefit from this powerful technology to reduce your costs. 

The increasing popularity of RFID labels

IDTechEx Research recently published research that predicts the Radio Frequency Identification (RFID) labels market will grow from $10.52 billion in 2016 and is expected a steady rise to $14.9 billion in 2022.  Businesses around the world are using RFID labels in greater numbers each year.  Compared to 2008, there are 300 times more tags and labels sold today.

The technology behind RFID Labels

RFID chips can be added to labels so that an object can be automatically tracked and identified using electromagnetic fields, no more manual scanning – simply pass an object near a reader and it’s details are recorded.

RFID labels are often referred to Smart labels.

A RFID system uses tags, or labels attached to products to be identified. Below the surface is hidden a low cost chip and antennae.  Two-way radio transmitter-receivers called interrogators or readers send a signal to the tag so that it can trigger a response.

RFID labels
RFID labels – and view of the internal electronics

These tags are expected to replace barcodes in increasing numbers in coming years as increasing volumes bring prices down and because they mean people can be redeployed to more useful roles in the business, raising productivity and increasing data capture accuracy.  

Libraries, hospitals and museums have already started to adopt this tracking system rather than the regular barcode and that is one of the reasons why the RFID label market is increasing year by year.

RFID Label applications:

  • Pharma/Healthcare
  • Cold retail supply chain
  • High value consumer goods
  • Postal services
  • High value manufactured component
  • Tool tracking
  • Sample archiving
  • Military
  • Retail
  • Consumer Packaged Goods Pallets/cases
  • Shelf Edge Labels
  • Rollcages
  • In aviation – ULD
  • Totes
  • Vehicles

In retail, RFID continues to be used for tagging clothes – that application alone will demand 8.7 Billion RFID labels in 2017 even though that is less than 20% of the potential market.

Printing RFID Labels

The Zebra RZ600 printing RFID Labels
The Zebra RZ600 printing RFID Labels

Smart labels (RFID Labels) still need to be over printed with human readable information.  Additionally, product specific information needs to be encoded on the chip so it can be read later.

RFID printers are specifically designed to write data to the RFID chips embedded in smart labels which makes them an invaluable resource for retailers, warehouses and shipping companies. 

How Expert Labels can help you

Expert Labels can provide you with RFID label printers – with printers starting at around £1,500 for a desktop label printer, up to £4,000 for a high volume industrial RFID label printer.  RFID Labels are not available from stock and have to be custom made.  Contact us for further information.

Resources

  • Zebra’s RFID white paper – see page 8

https://www.zebra.com/content/dam/zebra/white-papers/en-us/value-barcodes-rfid-mfg-distribution-white-paper-en-us.pdf.

  • To read more about the RFID market forecast visit the IDTechEx website

Colour Psychology: Get your Label Branding Right

Colour Psychology: Get your Label Branding Right

It’s not an accident that when you think of the colour green, you begin to imagine objects connected to nature or the environment.  The same can be said about how a can of Coke is the first product which comes to mind with the colour red.  It’s these judgements by consumers which highlights how important it is to consider colour psychology when you are creating your label branding.

60% of the product’s first impression is based on label colour, and it takes a consumer around 90 seconds to make a subconscious judgement. Therefore, the branding must leave its mark on the consumer.

Here at Expert Labels we provide knowledge to make sure you get your label branding right.

But first, we have outlined some of the golden rules you should consider when applying label colour psychology.

Branding on the brain

As we look at a colour, it creates a chemical reaction within our brain and that triggers memories, thoughts or emotions associated with that colour.

Using colour is a non-verbal way of communicating with your customers. So, there’s no surprise that companies use this technique to create a relatable brand for their product.

Here’s some examples of what emotions are created by certain label branding colours.

  • Red: Passion, Energy, warmth. Red increases our metabolism, so therefore it creates an appetite.
  • Blue: Calm, comfort and secure.
  • Yellow: Optimism, joy and cheerful. Most visible colour.
  • Green: Growth, Peace and relaxation.
  • Black: Authority, stability and elegance.
  • White: Creative, light and Purity. More shades of white are commercially available than any other colour.

Your brand’s identity

When you create a label branding, the most important component to consider is how your label colour represents you and your product.

Customers can identify what you sell, the price range and if it’s a brand they recognise just by looking at the of colour your product.

In the UK, the colour pink symbolises youth and average priced products whereas neutral colours are seen as more mature and for higher priced items.

The colour of your label also needs to outline what service your product provides. For example, Consultant James Mandle advised cleaning company, TY-D Bol to change their product colours from a light blue and green to bright white on a dark blue background.

That new colour combination conveys a cleanliness and strong message. 18 months later, (it’s hard to tell if the different label brand had an effect) the sales of the product went up 40%.

It’s significant to also choose a colour branding which targets your audience. What do they care about? How do you engage with them?

But before, you must research how different audience from around the world react to various colours.

Like orange is the colour of celebration in some parts of Africa, but in the U.K. it symbolises warnings such as road works.

Road works

Three Online Tools to Help you Choose your Colours

Picking colours for your brand isn’t easy and the decision shouldn’t be down to one person to make. A lot of research needs to be done before you decide.

Listed below are just some tools which will help you make the right decision.

ColorBlender: A quick and easy site which will blend colours for you. No registration needed.

Kuler: The tool created by Adobe lets you create your own colour schemes but also look at others made by users.

Color Hunter: This handy tool lets you find a particular colour by searching with an image. The program will create a colour palette from your image.

Once you’ve chosen colours to strengthen your brand, call us for a quote – to turn your ideas into beautiful labels that sell your products.

 

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