All posts by Kelly Gosling

Label Jargon

In the world of labelling and printing, there are lots of phrases we use on a regular basis that may not be familiar to you, our visitor.  Here’s your guide to the labelling jargon you’re likely to hear.

Even clients of ours who are well-versed in the lingo sometimes surprise us by wanting to know exactly what we mean by particular terms we might simply take for granted.

So we thought it’s about time someone came up with a handy “jargon buster” to explain what it is we actually mean by some of the labelling jargon you’ll find in our industry.


Proof A common term that means a prototype version of a label (usually just an electronic image file) that is developed in order to be checked by the customer for accuracy. Once the proof version is approved, the label is ready for production.  The last thing you or I want is a spelling mistake on 100,000 labels and proofs are our way to prevent it.
Face Stock

Label Facestock and Backing paper
Label Facestock and Backing paper
A layer of paper, film or other material that makes up the “front facing” part of the label. It will usually have a layer of adhesive or glue on the backing, with the viewable words and imagery printed onto the Face Stock.
Plates Usually made of plastic – though sometimes made of other materials such as rubber or metal – plates are used to transfer the ink to the label being printed.
Handheld label applicator
Handheld label applicator

Automatic Label Applicator
A machine that applies pressure sensitive labels onto an item that is being labelled. (Pressure sensitive labels being the type that stick to the item when you press them onto the item).  Often this is a machine that automatically applies the labels – sometimes it refers to a handheld device that is used for labelling.
Kraft Backing Krafting is the process of converting wood into wood pulp. This material can then be made into kraft paper, which is stronger and more durable than ordinary paper. It can be used for Kraft backing paper – often used in the process of picture framing.  Not often used with label printers as Kraft paper is thick and doesn’t work well with the sensors that printers use to sense the cap between labels.
Removable Adhesive A type of adhesive (“glue”) that allows the label to be removed from the item without leaving much residue behind.  This is important for labelling high gloss items such as glass or giftware. For example, the type of adhesive used on sticky writing (post it) notes would be a removal adhesive.
Peelable Adhesive This is essentially another term for “removable adhesive”. It refers to the type of adhesive (“glue”) that allows you to peel off a label from its backing as well as allowing the label to be peeled from the item it is eventually stuck on to.
Permanent Adhesive An adhesive (“glue”) that binds much more strongly to the item it comes into contact with. Permanent adhesive is very difficult to remove from the item without the use of considerable force.  Permanent Adhesive is the most common glue found on labels.
High Tack Tackiness refers to the “stickiness” of the adhesive used on the label. A label with high tack will have a stronger adhesive and thus a high degree of “stick”.

DPI comparison
DPI comparison
Standing for Dots Per Inch, this is a well-known measure of the level of resolution for printing this isn’t specifically labelling jargon, you’ll find it in printers and software. DPI literally relating to the number of “dots of ink” that can fit along a printed line that is an inch long. (The equivalent for a computer screen would be Pixels Per Inch (PPI) – though many people use DPI to mean the same thing).  Thermal label printers tend to print at 203 dpi – or 8 dots per millimeter.
Label Gap When you have a group of labels attached to a backing sheet (for example a roll of labels), the label gap is the distance between two labels.  This is usually around 3mm if labels are used with thermal printers.
Black Mark

Black marks on clear labels
Black marks on clear labels
A Black Mark may be printed on the back of the label liner to guide certain types of printer as to where to print the label content. Black marks are essential where a label printer is printing to a clear label.  Label printers use a sensor that beams a light through the relatively transparent backing paper and recognises when there is an opaque label.  With a transparent label the printer needs another way to recognise the label gap.
Across the Web

Labels across the web
Labels across the web
This refers to the number of labels across the backing sheet.  If you’re using a wide printer you can print more labels at the same time and increase productivity.

Label cores
Label cores
Tubes which the label sheets are wound around for shipping purposes. Usually made of card or plastic.  They come in a range of diameters, 25mm, 44mm or 76mm, along with a range of widths.
Tamper Evident

Tamper evident labels
Tamper evident labels
These are labels that display evidence of any lifting or removal from the item they are attached to. They may be used for the purpose of eg preventing price labels being switched onto a different item, or for sealing boxes, computers – even doors shut – with any attempt to open the door displaying evidence of tampering on the label.  See the security labels we supply here:
Ultra Destruct

Ultra Destruct labels
Ultra Destruct labels – don’t peel but crack when you try to remove them
A type of tamper evident label that breaks up like an egg shell if tampered with – thus acting as an obvious deterrent to removal as it will be obviously there has been an attempt to remove the label.  This type of label is demanded by the Falsified Medicines Directive.
Direct Thermal This is talking about a type of label or tag printer.  A Direct Thermal Label Printer has a print head comprising of thousands of tiny pixels.  The pixels on the printhead can be independently heated.  Now if you pass a heat sensitive paper or tag material underneath a hot object it will turn black.  So if you take a heat sensitive paper and a printhead that can turn on thousands of different little dots, you have a way of printing!  This is direct thermal – as opposed to Thermal Transfer printing.  Shortcoming of direct thermal printing – is that it only works with specially coated paper or card.  The labels or tags printed will turn black if subjected to heat from the sun or elsewhere.
Thermal Transfer Printing
How thermal transfer works
How Thermal Transfer works


If you take a direct thermal printer and place a sheet of ink that melts between the print head and the label or tag you are able to melt the ink onto the label.   Thermal Transfer paper have a roll of ink that melts onto the paper using a thermal printhead.

Thermal printhead
Thermal printhead


This is the part of a thermal printer that heats up and melts ink onto the label or tag.  Can also heat paper coated with a heat sensitive ink that turns black when heated.

Useful links

When it comes to barcode specific jargon, GS1, the international barcoding organisation, has a handy glossary explaining much of the barcoding, not necessarily labelling jargon:

GS1 Barcode glossary:

Updated 10 Jul 2020

Cosmetic Labels

Cosmetic Labels

Expert Labels has been providing beautiful cosmetic labels since 1995.  

We offer a full range of highly functional labels that will make your product standout.  

With our many years of experience in this specialist field we can print an established design or provide you with our in-house design services to create your own label, tailored just for you.

We have experience of working with major brands, start-ups and fast-growing companies such as Glitterbels (Nails by Annabel) who provide a vast range of nail polishes and associated products.

According to data analytics company Nielson, 70% of consumers’ purchase decisions are made at the shelf in-store.

Standing out is essential

What you can expect from working with us.  We understand that:-

  • Your label must comply to regulations
  • Product packaging is often small or are tricky shapes to label
  • The label must accurately convey the product contents, which often means good product colour matching
  • Products need to stand out to compete; firstly, for shelf space and then for customer attention
  • Performance of the label for the product’s lifecycle is important, from delivery, in store and in your customers’ home
  • If you’re selling on-line your product needs to photograph well too

Many of our customers have worked with us for over 20 years.  They say it’s because everyone at Expert Labels cares deeply about understanding them, their needs and delivering exceptional customer services, something we’re all very proud of.

To discuss your needs, please get in touch or phone 01359 271 111 our expert advisers would be delighted to help you.

Whilst we can print less than 1,000 labels for you it does not make for an economical price,  we therefore request orders over this quantity. 

If you’re new to cosmetic labelling here’s our guide for what to look out for.

Consider the label material before you think design

Jumping straight into the design of your label can be very exciting.  However, your label has a number of important jobs to do.  For performance durability, labels for cosmetics need to resist moisture and oils.  They also need to be able to stand up to a lot of handling so making sure the label stays in place, doesn’t easily tear, scratch or wrinkle is vital to your customer’s brand experience.  Choosing the appropriate material for your label is an important consideration.

Convey product contents

Skin tones and accurate colour for make-up or nail polishes is important in guiding your customers to make the best selection; and crucially for them to repurchase.  This means your label partner must have a deep understanding of inks and coatings to ensure your label is perfect to represent and showcase your product to its very best.


There are numerous ways to include the significant information, such as ingredients and consumers warnings that you are required to include on your label.  Not to detract from the beautiful design of your label you can meet the regulatory requirements by using peel and reveal labels that peel away from the bottom of the label to reveal an additional layer that details the extra information.  To include all of the information required it is likely the text will be fine and very small, therefore the inks used need to be high definition for legibility. 

Product Quality Assumptions are Made Based on the Quality of Marketing and Labelling

We all make assumptions about the quality of a product or service based on the quality of the marketing, labelling or packaging.  We are seeing that more and more cosmetic companies are choosing a premium, luxury look and feel. 

There are many materials that can achieve this from clear labels with a crisp design to eye catching bright colours, striking monotones, foil finishes, shiny and tactile or sustainable and recyclable materials.  Add to this innovative print finishes that can be achieved using sophisticated digital print processes, or decorating and embellishing using debossing, embossing or foils and raised varnishes.


Your labels need to reflect your brand values.  For example, if your products are acrylic and high gloss that needs to be reflected in your packaging and labelling.  If your product is 100% natural or kind to the environment, when your label and packaging is reflective of the products’ attributes your brand become stronger, believable and trusted.


McKinley research shows that over 65% of consumers will pay more for sustainable products.  Cosmetic consumers want brands they can trust to protect the planet as well as their own health.  The consumer market is engaging more with brands that are cutting down on packaging and using packaging that is easily recycled – this includes labels too.

To discuss your needs, please get in touch or phone 01359 271 111 our expert advisers would be delighted to help you.


Karen Winter – Marketing Director

Karen joined the company in 2019 to help drive the company forward. She has great knowledge of marketing in a wide variety of fields. We were delighted when Karen decided to join us.

When Karen is not working she enjoys heading outside for long country walks and relaxing picnics with her family.

Example labels printed 203 and 300 dpi

DPI Explained

In this article you’ll learn what ‘DPI’ and ‘resolution’ means when we talk about thermal label printers.  When you’re looking at the specifications for a printer or when someone mentions DPI, you’ll understand what it means.  You’ll also learn what dpi resolution printer suits your situation best.

We’ll cover

  • Dots per inch and printer resolution
  • How to decide what resolution I need
  • See before you buy

Let’s take a closer look:

Dots Per Inch and Printer Resolution

DPI stands for Dots Per Inch which means how many dots of printing you get per of inch.  It is also known as Resolution.  A high DPI printer will also be a high resolution printer.  In other words a 300dpi printer has a higher resolution than a 200dpi printer.

This gives you an idea of the difference between 203, 300 and 600 dpi printers:

DPI Examples

A higher DPI means a clearer and crisper print. When it comes to thermal label printers, 203 dpi is standard but there are higher DPI printers – 300 dpi printer resolution is common but you can also buy 600 dpi printers.

Example labels printed 203 and 300 dpi resolution printers
Examples of 203dpi (on the left) and 300dpi (on the right) labels.


Close up 203 and 300 dpi labels
Close up 203dpi (left) and (right) 300 dpi printer resolution labels

How to Decide What DPI Printer Resolution You Need.

Deciding the print resolution you need is something you need to do before choosing a printer.  You need to consider:

  • Clarity and readability – the higher the resolution or DPI the sharper the image printed.
  • Print speed – the higher the dpi, the slower the print speed
  • Size of text – the smaller the print of the text or symbols used, the higher the DPI needed to ensure legibility.
  • Cost – higher dpi resolution printers cost more and replacing the printhead costs more.

How Are You Using Your Labels?

As a rule of thumb:

  • If the person looking at your labels is thinking of buying the item (i.e. you want to present your products in the best light), choose 300 dpi printer resolution. 
  • If the label is a packaging label used by the warehouse or used in an industrial setting then choose 203dpi. 
  • If you are printing a small label and you need text smaller than 7 point then go for 300 dpi and
  • If you are printing small labels (typically less than 10mm wide or tall) and you need a 1D or 2D barcode (QR Code or Datamatrix code) on it, consider a 300dpi or 600 dpi printer.
Zebra ZT610 600dpi High Resolution printer
Zebra ZT610 600dpi Resolution printer

600 dpi printers are not widely used but can be essential in electronics or sometimes jewellery and pharmaceutical industries.

See Before you Buy

We are able to test print 203 and 300 dpi labels for you.  Let us send you a sample print out and see for yourself. 

We don’t have a 600 dpi printer in house, but if you are considering a 600dpi printer it’s highly recommended that you test the print first.  600 dpi is available on a limited range of printers and the cost is high.  Contact us with what you need and we will arrange for a printout for testing.

We’re Here to Help

We have more than 25 years experience with barcode label printing and are here to help you.  Click on the chat button in the bottom corner, contact us through our Contact Us page or call us now on 01359 271 111 for Expert advice.

Useful Link

Wikipedia’s Thermal Transfer Printing article mentions printhead resolution:

Updated 7 Jun 2022


Epson Colorworks C3500

Label Printing Services

Label Printing Services

Are you looking for printed labels in small or large quantities, with text or data printed to your specific requirements. Perhaps for mailshot address labels, barcode labels, batch labels, product serial numbers, offer codes, etc. Sometimes having someone else to do your label printing makes good business sense. Save buying printers and software and stocks of labels, and have us print your short run label jobs.

Many sizes of labels are available in various materials to suit all applications. We can provide standard paper labels with permanent or removable adhesive, waterproof and tearproof materials for outdoor use or for more demanding environments and many others.

More than just Barcode Label Printing

We work with our customers to provide a wide range of different printed label requirements such as

  • Barcodes
  • Product names and descriptions
  • Part numbers
  • Lot numbers
  • Batch numbers
  • Serial numbers
  • Mail shot addresses
  • Asset ID descriptions and barcodes
  • Complex sequential numbers
  • Variable information from databases
  • and many others

If you know what you need, get a quote by clicking here.

If you have some questions or would like further information – talk to one of our experts – call 01359 271 111 or email us now at
Alternatively have a look at our our guide on the following pages

Biodegradable Labels

We are all trying to become more environmentally aware and our goal here is to help you provide labelling for your packaging that reduces harm to the environment, meet standards and works under the conditions you need it to.  We are currently supplying more biodegradable labels than ever before.

Cost of Biodegradable Labels

Important though they are to our environment, biodegradable labels are still more expensive than paper or standard plastic labels.  Let me give you a rough idea of cost – for any quantity up to 1,000 labels:

Matte biodegradable paper £200
Gloss biodegradable paper £225-£250
Gloss biodegradable plastic £250 – £275
Clear biodegradable plastic £300


For more than 1,000 labels, the cost per thousand labels goes down. 

Want to know how much your labels might cost? We’ve written a guide to understand what labels cost – Click this link to find out more.

Get Quote

Our biodegradable labels work as well as traditional labels, with the added benefit of them being completely biodegradable!

If you haven’t already learned about Biodegradable labels click here to read our Guide to Biodegradable labels.

Biodegradable Labels Available

These two images are of biodegradable labels that have been exposed to the weather outside our office.

Biodegradable Paper labels 10 months old
10 Month Old Biodegradable Paper Label
  • Biodegradable semi gloss paper labels (FSC certified by the Forest Stewardship Council) are suitable for a wide range of  promotional and industrial label uses and we can offer these plain or full colour printed. This material is printable by most printing methods including thermal transfer.
    Shelf life: in cool dry conditions, several years.
  • Biodegradable (FSC certified) matt white thermal transfer printable labels are ideal for situations where label presentation is less important (i.e. warehouse labels, outer case labels and labels for  in-house identification). This material is printable by most printing methods including thermal transfer.

    Shelf life: in cool dry conditions, several years.

  • Biodegradable and compostable white high gloss film labels are available, with a print receptive top coating.  These labels are great for food items including fruit and vegetables, drink bottles and healthcare products and can be printed in full colour to a high standard. All the labels are compliant with the European Food Regulations for direct contact with dry, non fatty food items.  The adhesive used is acrylic based and biodegradable.  The labels are water and tear resistant

    Shelf life: in cool dry conditions, six months. 


  • Biodegradable and compostable clear gloss film labels are available, with a print receptive top coating.  These labels are also especially good for food items and healthcare products and can be printed in full colour for a high quality presentation.  All the labels are compliant with the European Food Regulations for direct contact with dry, non fatty food items.  The adhesive used is, again, acrylic based and biodegradable it sticks well initially and maintains it’s adhesion. Water and tear resistant.

    Shelf life: in cool dry conditions, six months.

For more information on any of our products or to place your order please click the chat button in the bottom right or contact a member of our team today.

Get Quote

Useful Resources

Read our news article about Recycling labels

Take a look at our Sustainable labels

Also – our guide to Biodegradable labels.

Click this link to understand label prices.

Updated: 7 May 2021

Making your product beautiful with Swing Tags

Swing tags, or swing tickets, come in all shapes, sizes, thickness, colours and materials. Choosing the right ticket for your product can feel overwhelming, but that’s where we can help! Read on to find out more about swing tickets and how we can help you.

Swing tags can really set the tone for the product you’re selling.  From rustic and charming to elegant and luxurious, your swing tag can be made to suit your product and strengthen your product awareness in the marketplace.

Swing tag
Swing Tags can make your product stand out

The first thing you will need to think about is what style of swing tag (or swing ticket) will match your products.  If you’re a vintage clothing shop, a brown craft card with jute string will give a rugged and down to earth vibe.  A high end gift shop might want a more finished and classic tag such as a thick, crisp white card, custom shaped with a nickel eyelet and a beautiful ribbon.  Both of these could be printed both sides with a colour or even a foil effect.  The possibilities are endless!  Once you have decided on the material and print colours, you can choose from many stringing options such as elastic, ribbon and string.

Fancy adding a final touch? Eyelets are a truly eye catching detail to add to your swing tag.  Choose from nickel or brass to make your ticket really stand out.


Need your swing tag to be tough and functional? No problem.  Waterproof PVC or our superbly robust Tyvek are brilliant options.  Again, both of these materials can be printed both sides and strung to suit your needs.  Many of our customers choose to use a brass or nickel eyelet to strengthen the drill hole and a strong cord or elastic stringing.

Swing tag

We can also provide health and safety tickets for you.  This can be anything from warning messages to maintenance tags.  We can provide these tags on bright coloured card, PVC or Tyvek and with washered drill holes to minimise the chance of tearing.  We also hold all of the standard health and safety symbols and graphics you may need.

Call us today on 01359 271 111 to discuss how we can help you with your swing tag requirements or email us at


Label printing

QuickStock – Stock Labels

Expert Labels supply synthetic (plastic) stock labels with a delivery time of typically 5 days.  The labels, which are available in plain gloss white and plain satin silver, are waterproof, chemical and solvent proof.  They are durable and made from tear proof PET material with a high performance permanent adhesive and are made for printing with standard thermal printers.

These labels are really well suited for use outdoors and can even withstand  temperatures up to 145 degrees C.

How to order

  1. Find the size you want on the tables below.
  2. Decide how many rolls you want (the price drops if you order more rolls),
  3. Note the label reference you want and how many labels you want.
  4. Email your requirements, phone no and address details to:

We will take care of the rest.

* Please note prices do not include delivery and VAT.

Gloss White PET for use with Mid Range / Industrial label Printers

Size  mm Ref Labels Per Roll Rolls Price Per Roll Rolls Price Per Roll Rolls Price Per Roll
25 x 13 23750 11000 3 £60.81 6 £46.79 12 £38.45
34 x 19 23751 7500 2 £88.10 4 £65.37 8 £54.75
38 x 19 23752 7500 4 £61.32 8 £51.74 16 £46.83
38 x 25 23753 6000 4 £65.51 8 £52.85 16 £47.36
51 x 13 23754 10750 2 £90.23 4 £66.72 8 £55.96
51 x 25 23755 6000 2 £86.99 4 £66.07 8 £54.39
51 x 32 23756 5000 2 £89.39 4 £66.38 8 £55.52
72 x 32 23757 5000 3 £88.09 6 £71.53 12 £63.07
76 x 51 23758 3125 2 £102.25 4 £78.25 8 £66.60
102 x 25 23759 6000 2 £130.97 4 £104.78 8 £93.49
101 x 51 23760 3125 2 £129.70 4 £104.37 8 £91.93
102 x 152 23761 1100 2 £129.40 4 £104.92 8 £93.19


Gloss White PET for use with Desktop label Printers

Size mm Ref Labels Per Roll Rolls Price Per Roll Rolls Price Per Roll Rolls Price Per Roll
25 x 13 23780 4750 3 £43.82 6 £28.72 12 £20.86
34 x 19 23781 3250 2 £62.46 4 £45.86 8 £30.19
38 x 19 23782 3250 4 £41.24 8 £29.48 16 £23.18
38 x 25 23783 2500 4 £41.19 8 £29.39 16 £23.07
51 x 13 23784 4750 2 £65.41 4 £41.93 8 £30.89
51 x 25 23785 2500 2 £62.29 4 £40.70 8 £29.42
51 x 32 23786 2000 2 £62.22 4 £40.63 8 £28.89
72 x 32 23787 2000 3 £54.64 6 £38.38 12 £30.22
76 x 51 23788 1400 2 £84.41 4 £59.95 8 £47.98
102 x 25 23789 2500 2 £81.86 4 £58.37 8 £45.71
101 x 51 23790 1250 2 £79.92 4 £56.43 8 £44.20
102 x 152 23791 500 2 £86.02 4 £60.69 8 £48.71

Satin Silver PET suitable for Mid Range / Industrial label Printers

Size  mm Ref Labels Per Roll Rolls Price Per Roll Rolls Price Per Roll Rolls Price Per Roll
25 x 13 23766 11000 3 £57.77 6 £40.99 12 £35.74
34 x 19 23767 7500 2 £83.63 4 £61.33 8 £50.71
38 x 19 23768 7500 4 £59.26 8 £47.60 16 £41.82
38 x 25 23769 6000 4 £61.08 8 £48.70 16 £42.88
51 x 13 23770 10750 2 £85.77 4 £62.59 8 £51.83
51 x 25 23771 6000 2 £83.44 4 £61.82 8 £50.74
51 x 32 23772 5000 2 £84.86 4 £62.14 8 £51.36
72 x 32 23773 5000 3 £82.09 6 £65.84 12 £57.52
76 x 51 23774 3125 2 £120.85 4 £96.09 8 £83.85
102 x 25 23775 6000 2 £121.32 4 £96.48 8 £84.92
101 x 51 23776 3125 2 £120.85 4 £96.01 8 £83.85
102 x 152 23777 1100 2 £120.55 4 £96.51 8 £84.94

Satin Silver PET suitable for Desktop label printers

Size  mm Ref Labels Per Roll Rolls Price Per Roll Rolls Price Per Roll Rolls Price Per Roll
25 x 13 23802 4750 3 £42.29 6 £26.84 12 £19.56
34 x 19 23803 3250 2 £60.32 4 £39.69 8 £28.38
38 x 19 23804 3250 4 £39.15 8 £27.63 16 £21.42
38 x 25 23805 2500 4 £39.02 8 £27.49 16 £21.30
51 x 13 23806 4750 2 £63.13 4 £39.96 8 £28.97
51 x 25 23807 2500 2 £27.61 4 £22.01 8 £19.87
51 x 32 23808 2000 2 £60.15 4 £38.72 8 £27.14
72 x 32 23809 2000 3 £51.84 6 £35.95 12 £27.91
76 x 51 23810 1400 2 £80.12 4 £55.99 8 £44.21
102 x 25 23811 2500 2 £77.70 4 £54.60 8 £42.20
101 x 51 23812 1250 2 £75.93 4 £52.84 8 £40.81
102 x 152 23813 500 2 £67.62 4 £49.43 8 £40.86

Just a reminder

To order:

  1. Find the size you want on the tables above.
  2. Decide how many rolls you want (the price drops if you order more rolls),
  3. Note the label reference you want and how many labels you want.
  4. Email your requirements, phone no and address details to:

We will take care of the rest.

If you have any questions,  please contact a member of our team who will be more than happy to help.

Desktop Barcode Label Printers

Desktop barcode label printers are smaller printers suited to printing fewer labels.  Being made with plastic cases, these printers tend to be best suited to office, laboratory and hospitality situations not factory or warehouse settings.



  • Print speed: up to 127 mm (5 “) per second
  • Print method: direct thermal/thermal transfer
  • Quick and easy ribbon loading system
  • Durable plastic construction


GK420d Zebra GK420d barcode printer
  • Print speed: up to 127 mm (5 “) per second
  • 203 dpi print resolution
  • Print method: direct thermal
  • Smallest footprint in 4-inch thermal printer
  • Durable reinforced plastic construction


  • Print speed: up to 152 mm (6″) per second
  • 203 dpi print resolution
  • Print method: direct thermal/thermal transfer
  • LCD user interface
  • Variety of connection options


GX430t Zebra GX430t
  • Print speed: 102mm (4″) per second
  • 300 dpi print resolution
  • Print method: direct thermal/thermal transfer
  • Bluetooth as standard
  • Offers clear printing of 2d barcodes, fine text and complex graphics ideal for high-density data on small labels.


ZD410 Zebra ZD410d Barcode Printer
  • Print speed: 152 mm (6″) per second
  • 203 dpi print resolution
  • Print method: direct thermal
  • Super fast printer. Ultra compact
  • Easy to use, operate and troubleshoot


  • Print speed: 102 mm (4”) per second
  • 203 dpi print resolution
  • Print method: direct thermal
  • The GC420 integrates easily with other Zebra printers
  • Compact and space saving. It will meet a wide variety of printing requirements. This is Zebras most affordable desktop printer


  • Print speed: 152mm (6”) per second (203 dpi)
  • Print speed: 102mm (4”) per second (300 dpi)
  • 203 dpi (300 dpi optional) print resolution
  • Print method: Thermal transfer printer / Direct thermal printer
  • Multi-position transmissive + full width reflective sensor
  • High quality print and quadruple connectivity options


For more information on any of the printers please contact a member of our team who will be more than happy to help.


Double Sided Adhesive Labels and Stickers

The fantastic relationship we build with our clients usually start with a question from them; Can you help me with this?

‘This’ has meant a variety of different problems over the years, from fixing a printer error to creating a bespoke label.  Our technical team here at Expert Labels love to flex their muscles and get stuck in and to find a solution.  Some can be resolved with a phone call, others a visit.

Some time ago we were asked if we can provide a solution to an unusual label problem…

The client had unique label application equipment that needed to work with a specialised label; double sided adhesive labels.  They used these labels to attach promotional gifts for their customers.  The label was stuck to the product and the top of the label was left exposed, ready for the next stage of adding the promotional gift.  The problem the client found was that this double sided adhesive label was not readily available.  Enter Expert Labels!  Our technical team worked hard to find a suitable backing (web) material that was compatible with the existing application equipment.  Our fabulous production team were able to create a label with adhesive on both sides that worked with the client’s existing application equipment and processes.  We also provided the client with these twin sided adhesive stickers on large rolls, 11,000 labels per roll!

Double Sided Adhesive Labels

These labels are a fantastic tool to use to attach lightweight promotional gifts and giveaways on your products or marketing material.  Call us on 01359 271 111 or email

If you are experiencing a label issue and need help, come to us!  Our staff constantly pool  their knowledge and experience together to make a friendly, efficient and helpful service for you, our customers.