Protect Brand Authenticity Against Counterfeiting with Security Labels

Holographic Labels

Protect Brand Authenticity Against Counterfeiting with Security Labels

Counterfeiting your brand is like someone stealing your hard-earned reputation. It’s not just wrong; it can cost you a lot of money. To protect your brand from such dishonest actions, security labels are your secret weapon. They help protect your products and your customers from the moment they leave the factory until they reach the hands of consumers.

Security labels come in different forms, and each type serves a specific purpose in protecting your brand. In this article, we’ll talk about three kinds of security labels: holographic labels, QR codes and barcodes, and serialised labels.

Holographic Labels:

Hologram security label
Holographic Security Labels

Holographic labels not only make your brand more recognisable, but they also add an extra layer of protection. They are easy to spot and have become a symbol of trust for famous products like those linked to the NBA and MLB.

These labels are difficult for counterfeiters to copy because they are complicated and expensive.

You can customise holographic labels to show pictures or serial numbers, which means you can protect your products while keeping your branding style. 

But beware: real holographic security labels can be expensive because they need special equipment to make. The set up costs are high, so to make hologram labels more cost-effective buy lots of labels when you order.

QR Codes and Barcodes:

QR codes and barcodes have been around for a while and are great tools to fight counterfeits. They help companies keep track of their products in the supply chain and allow customers to check if a product is genuine. Each label has a unique code and, thanks to modern printing methods, can be printed quickly and easily. As products move through the supply chain, these labels are scanned, creating a digital record of the product’s journey. However, one problem is that counterfeiters can make fake QR codes that lead customers to fake websites. Customers need to be careful and make sure they are using the right web addresses. Contact us for help with your security label QR codes and barcodes.

Serialised Labels: 

Serialised labels are the foundation for QR codes, barcodes, and electronic tags. They give each item its unique identity.

With so many things being traded worldwide, it’s essential to make sure each item is different. Standard 1D barcodes become too big when they need to store lots of information, but QR codes and electronic tags can easily handle the large numbers of characters needed for long serial numbers.

GS1, a global barcode standards organization, has introduced their next-generation barcodes that allow retailers to scan product serial numbers.

In a closed system, where a brand uses its product serial numbers within its network, the serial numbers can be shorter. This is still useful to make sure the product is real.

These serialized labels are like the base for other security measures, and they can work well with holographic labels and QR codes to give your brand full protection.

Protecting your brand from counterfeiters is not just about following the law; it’s also about keeping the trust and reputation you’ve worked so hard to build.

Security labels, like holographic labels, QR codes and barcodes, and serialized labels, play a big role in keeping your products safe and your brand’s reputation intact.

Useful Links:

Security Labels

Security Labels are generally used for anti-counterfeiting, brand protection, tamper-evident seals and anti-pilferage seals. These combine a number of overt and covert features to make imitation difficult. Learn more here:

RFID and Security Labels

In today’s fast-paced world, it’s crucial for businesses to have reliable and effective tracking and security solutions; that’s where we come in. Learn more here:

Counterfeit goods costing UK economy £9.2bn

The UK economy is missing out on billions a year as a result of the global trade in fake goods, which was behind more than 86,000 lost jobs in 2016, according to the OECD. Learn the study here:

Last Updated: 20 October 2023


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