Exploiting Barcodes to build engagement your brand

This article is for brand managers who want to build engagement with their customers to boost loyalty and sales.

Never before has a brand manager had the opportunity to connect to their customers so effectively.

Exploit QR codes, 2D codes and RFID/NFC on products using barcode printers and digital printing.  Link these ‘front end’ identifiers to back end databases and visualisation will enable brand managers to see how customers are engaging with products.

“Converters who understand how these imaging techniques slot into wider information manament systems to track customer interaction and ensure tracability through the supply chain will find a profitable niche acting as a consutland to their brand customers.”