Colour Psychology: Get your Label Branding Right


Colour Psychology: Get your Label Branding Right

It’s not an accident that when you think of the colour green, you begin to imagine objects connected to nature or the environment.  The same can be said about how a can of Coke is the first product which comes to mind with the colour red.  It’s these judgements by consumers which highlights how important it is to consider colour psychology when you are creating your label branding.

60% of the product’s first impression is based on label colour, and it takes a consumer around 90 seconds to make a subconscious judgement. Therefore, the branding must leave its mark on the consumer.

Here at Expert Labels we provide knowledge to make sure you get your label branding right.

But first, we have outlined some of the golden rules you should consider when applying label colour psychology.

Branding on the brain

As we look at a colour, it creates a chemical reaction within our brain and that triggers memories, thoughts or emotions associated with that colour.

Using colour is a non-verbal way of communicating with your customers. So, there’s no surprise that companies use this technique to create a relatable brand for their product.

Here’s some examples of what emotions are created by certain label branding colours.

  • Red: Passion, Energy, warmth. Red increases our metabolism, so therefore it creates an appetite.
  • Blue: Calm, comfort and secure.
  • Yellow: Optimism, joy and cheerful. Most visible colour.
  • Green: Growth, Peace and relaxation.
  • Black: Authority, stability and elegance.
  • White: Creative, light and Purity. More shades of white are commercially available than any other colour.

Your brand’s identity

When you create a label branding, the most important component to consider is how your label colour represents you and your product.

Customers can identify what you sell, the price range and if it’s a brand they recognise just by looking at the of colour your product.

In the UK, the colour pink symbolises youth and average priced products whereas neutral colours are seen as more mature and for higher priced items.

The colour of your label also needs to outline what service your product provides. For example, Consultant James Mandle advised cleaning company, TY-D Bol to change their product colours from a light blue and green to bright white on a dark blue background.

That new colour combination conveys a cleanliness and strong message. 18 months later, (it’s hard to tell if the different label brand had an effect) the sales of the product went up 40%.

It’s significant to also choose a colour branding which targets your audience. What do they care about? How do you engage with them?

But before, you must research how different audience from around the world react to various colours.

Like orange is the colour of celebration in some parts of Africa, but in the U.K. it symbolises warnings such as road works.

Three Online Tools to Help you Choose your Colours

Picking colours for your brand isn’t easy and the decision shouldn’t be down to one person to make. A lot of research needs to be done before you decide.

Listed below are just some tools which will help you make the right decision.

ColorBlender: A quick and easy site which will blend colours for you. No registration needed.

Kuler: The tool created by Adobe lets you create your own colour schemes but also look at others made by users.

Color Hunter: This handy tool lets you find a particular colour by searching with an image. The program will create a colour palette from your image.

Once you’ve chosen colours to strengthen your brand, call us for a quote – to turn your ideas into beautiful labels that sell your products.


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