How Label Design Boosts Your Brand


How Label Design Boosts Your Brand

As the head of marketing, it’s your responsibility to ensure that your brand is well-known, well-regarded, and properly represented in all marketing communications – including packaging.  Label design is the key to perfect packaging.

Packaging and labels are one of the final touch points for consumers on their journey to purchase. Quite often product packaging and labels are the only weapon at your disposal – posters and websites don’t appear on the supermarket aisle.

How to Make Your Packaging Stand Out and Win the Sale

First – does your product or brand occupy space in the customers mind?  If they do then much of the battle is won.  Packaging doesn’t need to tell a story – it just needs to be identifiable and accessible.  

If your marketing budget doesn’t reach the consumer before the supermarket then responsibility for winning the sale lies with your packaging and labels.

So let’s look at some tactics your labels can use to leave the supermarket in your customers hand.

Eye-Catching Label Design - is Critical

This is the job of the packaging design team.  We don’t design labels for customers – we specialise in sourcing perfect labels or your money back – but we do work with some pretty talented designers.  Contact us and we’d be pleased to introduce you to label design experts.

As you’d probably expect, we see a lot of labels come through our hands.  Anyone can tell in an instant those labels which have been designed by a professional.  If your product has moved out of the hobby phase then please invest money on professional design.  Professional label design will yield one of the best returns on investment you’re likely to encounter.

Choose a Designer Who Knows the Tricks of the Label Trade

Some of the tools your designers can use are foiling and spot varnishes.  These label features make your products literally shiny objects, just begging to be picked up. 

Whilst adding shine to your products does increase the costs of your labels, it instantly adds a 20% premium to the sale price of the product. 

After all, your eyes tell you more about the perceived quality (and price) of a product, way before you taste or smell it.

Do you like what I’ve written here?  I’d love your feedback so I can make it better for new readers.

Label Branding Checklist

  • Have I engaged a designer to work on my labels?
  • Have I put our designers in touch with Expert Labels so they’re able to take advantage of the whole range of label features?

We are here to help. If you have a question, or you would like a  would like to discuss with us, please get in touch. Email or call us on 01359 271 111, we’d love to hear from you.

Useful Links

See our ‘Premium Labels‘ article

CEO Today Magazine Article: Why Product Packaging Is Essential To Your Branding Strategy

Last Updated: 20 Jun 2023


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