Premium Labels


Premium Labels

Brilliant and Bold:
The Power of Beautiful Labels

When it comes to creating premium labels that stand out from the competition, embellishments are an essential tool in the marketer’s arsenal. Embellishments add a special touch of sophistication and elegance to labels, making them more appealing to customers and helping them to stand out on store shelves. Here are some of the most popular types of embellishments that are available for labels.


Foil stamping is a popular technique used to add a metallic or glossy finish to labels. This process involves using a die to stamp a thin layer of foil onto the label, creating a shiny and eye-catching effect. Foil stamping is often used to add text, logos, or designs to labels, and it can be done in a variety of colours and finishes.

Sample of foiled red text
Sample of foiled red text

Low Cost 'Embossing' Effect

Embossing is a process that creates a raised, three-dimensional effect on labels. The result is a label with a surface that looks and feels different. Embossing can be used to add depth and dimension to labels.  Typically, this uses expensive metal plates to create the effect.  

Embossing works well for creating logos, borders, and other design elements.

As we all know, the future is digital printing and using what acts like a huge laser or inkject printer from your home, we are able to add ‘touch’ to your labels.  Complex patterns can be created using varnish on the surface of your labels – each label could be unique.   Create wood-grain, leather or linen looking labels.

Sample wine label featuring embossed, varnished design
This label uses a complex varnish to feel special.

using complex layers of varnish the whole label can be transformed.Use this effect to create a subtle and elegant label finish that is perfect for adding texture and depth to labels.

Premium label with debossed, foil design
Combine foiling and varnishes on your labels

Spot Varnishing

Spot varnish is a technique that involves applying a glossy or matte finish to specific areas of a label. This process creates a contrast between the shiny and matte areas, which can be used to highlight specific design elements or create a unique texture on the label. Spot varnish is often used to create a premium look and feel on labels. Use in combination with other embellishments for added impact.

Premium label using spot varnish to represent droplets on a leaf
Sample of a label using spot varnish to represent droplets on a leaf


Laminating is a process that involves applying a thin layer of plastic film over the label material. This process provides a layer of protection against moisture, chemicals, and other environmental factors that can damage the label. Laminating can also be used to add a glossy or matt finish to the label, which can enhance the overall appearance of the label.

Premium label sample with ultra matt laminate representing a scratch
A label sample with ultra matt laminate representing a scratch

Die Cutting

Die cutting is a process that involves cutting the label material into a specific shape using a die. This process can be used to create unique label shapes, such as circles, ovals, or stars. Die cutting can also be used to create intricate design elements, such as cut-out patterns or lettering.

A premium die-cut label designed by Expert Labels, featuring foil and embossing.
One of our specially cut labels

Specialty Inks

Specialty inks are a game-changer in the label printing industry, offering unique benefits that standard inks simply can’t match. One of the most popular types of specialty ink is white ink, which is essential for printing on transparent packaging and labels. With white ink, you can create stunning, high-contrast designs that really pop, making your products stand out on the shelves.

Image showing benefits of printing white ink on a transparent label

Another cutting-edge specialty ink is invisible UV ink, which is perfect for adding an extra layer of security to your labels. This ink is invisible under normal lighting conditions, but it fluoresces under UV light, making it a powerful tool for anti-counterfeiting measures. This ink is ideal for industries like pharmaceuticals, where security is paramount.

Covert QR code printed using HP Indigo Invisible Inks
Covert QR code printed using HP Indigo Invisible Inks

Finally, hexachrome is a specialty ink that offers unparalleled colour accuracy and vibrancy. This ink uses six colours instead of the usual four, resulting in a wider range of colours and much richer, more nuanced hues. With hexachrome, your labels will be more eye-catching and memorable than ever before, making it an excellent choice for premium products that demand the highest quality.

Diagram showing colour availability in CMYK vs Hexachrome
Diagram showing colour availability in CMYK vs Hexachrome

In conclusion, embellishments are an excellent way to enhance the visual appeal of labels and make them stand out from the competition. Whether you choose to use foil stamping, embossing, debossing, spot varnish, laminating, die cutting, or a combination of these techniques, the result will be a label that is eye-catching, unique, and memorable. By investing in high-quality embellishments for your labels, you can create a brand image that is both sophisticated and memorable, helping your products to stand out and attract more customers.

As always, we are here to help. If you have a question, or specific design requirement you would like to discuss with us, please get in touch. Email or call us on 01359 271 111, we’d love to hear from you.


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