Brilliant and Bold:
The Power of Beautiful Labels
When it comes to creating premium labels that stand out from the competition, embellishments are an essential tool in the marketer’s arsenal. Embellishments add a special touch of sophistication and elegance to labels, making them more appealing to customers and helping them to stand out on store shelves. Here are some of the most popular types of embellishments that are available for labels.
Foil stamping is a popular technique used to add a metallic or glossy finish to labels. This process involves using a die to stamp a thin layer of foil onto the label, creating a shiny and eye-catching effect. Foil stamping is often used to add text, logos, or designs to labels, and it can be done in a variety of colours and finishes.
Low Cost 'Embossing' Effect
Embossing is a process that creates a raised, three-dimensional effect on labels. The result is a label with a surface that looks and feels different. Embossing can be used to add depth and dimension to labels. Typically, this uses expensive metal plates to create the effect.
Embossing works well for creating logos, borders, and other design elements.
As we all know, the future is digital printing and using what acts like a huge laser or inkject printer from your home, we are able to add ‘touch’ to your labels. Complex patterns can be created using varnish on the surface of your labels – each label could be unique. Create wood-grain, leather or linen looking labels.
using complex layers of varnish the whole label can be transformed.Use this effect to create a subtle and elegant label finish that is perfect for adding texture and depth to labels.
Spot varnish is a technique that involves applying a glossy or matte finish to specific areas of a label. This process creates a contrast between the shiny and matte areas, which can be used to highlight specific design elements or create a unique texture on the label. Spot varnish is often used to create a premium look and feel on labels. Use in combination with other embellishments for added impact.
Laminating is a process that involves applying a thin layer of plastic film over the label material. This process provides a layer of protection against moisture, chemicals, and other environmental factors that can damage the label. Laminating can also be used to add a glossy or matt finish to the label, which can enhance the overall appearance of the label.
Die cutting is a process that involves cutting the label material into a specific shape using a die. This process can be used to create unique label shapes, such as circles, ovals, or stars. Die cutting can also be used to create intricate design elements, such as cut-out patterns or lettering.