All posts by Josh Ballan

Security Ink labels

Tips and Tricks for Security Labels

Counterfeiting is where your products are copied and sold as genuine. Counterfeiting has two effects – a short-term loss in sales and long term damage to your brand’s good name. Counterfeiting is a slow poisoning of your brand, when consumers are fooled by the fakes and think your products are shoddy, low quality and – in the case of pharmaceuticals – potentially lethal.  Frustrating though it is, there are ways to protect your brand. In this article, you’ll see how security labels can use  electronic tags, security inks, micro-printing and watermarking to make copying your products less attractive to the thief.

Electronic Tags (RFID and NFC Tags)​

Electronic Tags (RFID and NFC Tags)

Electronic tags come in two types. 

  • NFC (Near Field Communication) tags and
  • RFID (Radio-Frequency Identification) tags.

They use the same technology you find in your contactless payment cards. 

RFID labels have three advantages over Barcodes. 

  1. First, they can contain much more data than a barcode or QR code. 
  2. Secondly, they can be written to (barcodes can only be read from). 
  3. Thirdly, technology exists where they can be protected from cloning.  Most barcodes can be copied quite easily.

How do Electronic Tags prevent counterfeiting?

They let people check if a product is real by checking in a database. The advantage electronic tags have over barcodes (which also point customers to a database on the internet) is that data about the item can be stored on the electronic tag.  No need to connect to the internet.

They make it easier to track items through the supply chain.

They make it more difficult to copy the item identity.

Security Inks and Printing Tricks

UV Inkls like this bank note
UV Inks hide information on your labels

Now, let’s talk about security inks. They’re special because they have hidden features that counterfeiters often fail to notice. Some of these inks glow under certain lights and others appear when they’re heated.  These are quick ways to check authenticity.

Brand owners can use these inks to make sure their products are real, at different stages of the supply chain. It also gives a chance for brands to make their products unique, so customers can tell they’re getting the real deal.

UV Light showing security seal
UV Light showing security seal on Aircraft lifevest.

The advantages security inks have over other means of protecting your products are cost and convenience.  Compared to electronic tags, it costs much less.  A UV light is easy and low cost.  Most consumers have a hair-dryer they can use to check their purchase with heat reactive ink.

In the image above, the security seal is printed with UV ink.  When the airline engineer shines a UV lamp under the seat they can see the seal securely in place.

Security inks are easy.  Shine the right kind of light and you can see your message.  This can be deployed in the supply chain quickly and easily.

Serious counterfeiters will check for special inks – but it still adds an extra level of security that not all will look for.

Watermarking and Micro Printing


Watermarking is like a hidden mark on a label that you can only see from certain angles. It’s not impossible for the counterfeiters to copy, but makes copying your product more difficult (and expensive).

The disadvantage with Watermarking is that Watermarks are usually seen when they’re held up to light – and with labels being applied to solid objects – this technique might not be the most practical.

Micro-Printed Text

Close up of banknote with microtext

Micro-printing is the near microscopic text you might see on bank notes. Typically, it’s text that’s one third of a millimetre tall.  In the example above the words “10POUNDS” are barely visible to the naked eye, but someone carefully examining your products could see the absence of microtext. 

The printing technology needed to make such small text isn’t easy to find, so it makes life harder for counterfeiters.  Luckily we have printing presses that are able to print micro text.

What Are The Consequences of Counterfeit Products to You?

Protecting your products against counterfeiting is expensive.  You will need a range of expensive countermeasures. 

If you have done a careful risk assessment and decided that the potential downside of fake products is worth protecting against – we can help. We’re able to help you with all the safeguards you need to protect your brand and products.

Helpful links

Counterfeit Goods: Impacts on Consumers and the Economy

We all like to feel like we are getting value-for-money on anything we purchase, but sometimes a bargain can leave us feeling cheaper than expected when it turns out to be a counterfeit, sub-standard imitation of the real thing. Read the full article here:

Trade in Counterfeit Products and the UK Economy – 2019 Update

Learn more of the statistics here:

What Are NFC Tags? A Beginner’s Guide

The popularity of smart devices has skyrocketed in recent years. And the more powerful smart devices become, the more we can use them to interact with our environment. A seamless user experience for connected living needs efficient solutions to transmit data and trigger events — near-field communication (NFC) is one of the elements that enables devices to connect with each other to exchange data. Learn more here:

Last Updated: 29 November 2023

Holographic Labels

Protect Brand Authenticity Against Counterfeiting with Security Labels

Counterfeiting your brand is like someone stealing your hard-earned reputation. It’s not just wrong; it can cost you a lot of money. To protect your brand from such dishonest actions, security labels are your secret weapon. They help protect your products and your customers from the moment they leave the factory until they reach the hands of consumers.

Security labels come in different forms, and each type serves a specific purpose in protecting your brand. In this article, we’ll talk about three kinds of security labels: holographic labels, QR codes and barcodes, and serialised labels.

Holographic Labels:

Hologram security label
Holographic Security Labels

Holographic labels not only make your brand more recognisable, but they also add an extra layer of protection. They are easy to spot and have become a symbol of trust for famous products like those linked to the NBA and MLB.

These labels are difficult for counterfeiters to copy because they are complicated and expensive.

You can customise holographic labels to show pictures or serial numbers, which means you can protect your products while keeping your branding style. 

But beware: real holographic security labels can be expensive because they need special equipment to make. The set up costs are high, so to make hologram labels more cost-effective buy lots of labels when you order.

QR Codes and Barcodes:

QR codes and barcodes have been around for a while and are great tools to fight counterfeits. They help companies keep track of their products in the supply chain and allow customers to check if a product is genuine. Each label has a unique code and, thanks to modern printing methods, can be printed quickly and easily. As products move through the supply chain, these labels are scanned, creating a digital record of the product’s journey. However, one problem is that counterfeiters can make fake QR codes that lead customers to fake websites. Customers need to be careful and make sure they are using the right web addresses. Contact us for help with your security label QR codes and barcodes.

Serialised Labels: 

Serialised labels are the foundation for QR codes, barcodes, and electronic tags. They give each item its unique identity.

With so many things being traded worldwide, it’s essential to make sure each item is different. Standard 1D barcodes become too big when they need to store lots of information, but QR codes and electronic tags can easily handle the large numbers of characters needed for long serial numbers.

GS1, a global barcode standards organization, has introduced their next-generation barcodes that allow retailers to scan product serial numbers.

In a closed system, where a brand uses its product serial numbers within its network, the serial numbers can be shorter. This is still useful to make sure the product is real.

These serialized labels are like the base for other security measures, and they can work well with holographic labels and QR codes to give your brand full protection.

Protecting your brand from counterfeiters is not just about following the law; it’s also about keeping the trust and reputation you’ve worked so hard to build.

Security labels, like holographic labels, QR codes and barcodes, and serialized labels, play a big role in keeping your products safe and your brand’s reputation intact.

Useful Links:

Security Labels

Security Labels are generally used for anti-counterfeiting, brand protection, tamper-evident seals and anti-pilferage seals. These combine a number of overt and covert features to make imitation difficult. Learn more here:

RFID and Security Labels

In today’s fast-paced world, it’s crucial for businesses to have reliable and effective tracking and security solutions; that’s where we come in. Learn more here:

Counterfeit goods costing UK economy £9.2bn

The UK economy is missing out on billions a year as a result of the global trade in fake goods, which was behind more than 86,000 lost jobs in 2016, according to the OECD. Learn the study here:

Last Updated: 20 October 2023