All posts by Miles

How to Choose the Right Security Labels

With around 7% of the world trade affected by tampering or counterfeiting each year, it should come as no surprise that security labels have become the answer to keeping products and valuable assets safe after they leave your warehouse or business.  Let Expert Labels help protect your products and assets.

Tamper-proof and tamper evident labels are just a few security products which are used by a whole host of companies to protect their goods.

With a wide range of security labels to choose from, it is important to pick a label which suits your products best.

At Expert Labels we have a pool of knowledge to draw from which can advise you to choose the appropriate security label.  Call or email us to see what suits your products best.

Here’s a few security labels which will help keep your products secure.

Tamper Evident Security Labels

As the name suggests, tamper evident labels are used to detect whether a label has been removed or tampered with. When the label is removed, it leaves behind a residue which has the word “void” written on it.

Security labels that show Void when peeled off
Security labels that show Void when peeled off

The word void indicates that the seal has been broken, but many companies like to customise the residue by adding their name or logo. Contact us and choose your own logo or text.

These products are typically used as an effective visual security aid and have value in loss prevention, brand protection and quality assurance.

Tamper evident labels can be used on a lot of different surfaces including cardboard, polyester and even glass.

However, what you must consider is if you are using the packaging more than once. If so, you want a tamper label which will allow you to clean off the residue so the packaging can be used again.

Tamper labels are an excellent product for identification but you must consider what surface you will be labelling.

Easy Break Labels Or Security Cuts

Usually made from paper, easy break labels are a low cost and effective solution for keeping your products secure.

Security cut labels are normal labels but made with a special die that cuts an intricate pattern of cuts onto the label.  They’re easy to apply but once they’re stuck, they’re nearly impossible to move in one piece from one item to another.  Staff can see in a moment that the labels have been moved from one item to another.

These cutter type labels are quite pricey, but the materials used to make them like paper and plastic aren’t that expensive.

They are commonly used by retailers to stop shoppers moving discount labels from one product to another. However , the reason they are used on so many products is because after the initial investment in a complex cutter, on going labels can be made inexpensively.

Ultra-destruct labels

Another type of security label is made from ‘ultra-destruct’ material.  Once applied, these stickers break apart as you try to remove them.  It’s almost impossible to remove all the label, making is impossible to remove the label and stick it to something else.  Used as a seal – you can’t open the seal without the label breaking.

Ultra destruct label
Ultra destruct label

Next Steps

Contact us and describe your situation.  Let us advise you on the best label to suit your situation.  Understand the cost of complex cutters make small production runs (fewer than 5,000 labels for example) expensive.  Special label materials like the void labels or ultra destructable labels are usually supplied in minimum quantities and again can make production runs expensive if they are small.  You might be in luck however and find we have surplus materials that can be used.

Resources

Read more about security labels on Wikipedia: https://en.wikipedia.org/wiki/Security_tape

Security labels: http://expertlabels.co.uk/applications/security-labels/

Updated: 29 Apr 2020

 

Colour Psychology: Get your Label Branding Right

It’s not an accident that when you think of the colour green, you begin to imagine objects connected to nature or the environment.  The same can be said about how a can of Coke is the first product which comes to mind with the colour red.  It’s these judgements by consumers which highlights how important it is to consider colour psychology when you are creating your label branding.

60% of the product’s first impression is based on label colour, and it takes a consumer around 90 seconds to make a subconscious judgement. Therefore, the branding must leave its mark on the consumer.

Here at Expert Labels we provide knowledge to make sure you get your label branding right.

But first, we have outlined some of the golden rules you should consider when applying label colour psychology.

Branding on the brain

As we look at a colour, it creates a chemical reaction within our brain and that triggers memories, thoughts or emotions associated with that colour.

Using colour is a non-verbal way of communicating with your customers. So, there’s no surprise that companies use this technique to create a relatable brand for their product.

Here’s some examples of what emotions are created by certain label branding colours.

  • Red: Passion, Energy, warmth. Red increases our metabolism, so therefore it creates an appetite.
  • Blue: Calm, comfort and secure.
  • Yellow: Optimism, joy and cheerful. Most visible colour.
  • Green: Growth, Peace and relaxation.
  • Black: Authority, stability and elegance.
  • White: Creative, light and Purity. More shades of white are commercially available than any other colour.

Your brand’s identity

When you create a label branding, the most important component to consider is how your label colour represents you and your product.

Customers can identify what you sell, the price range and if it’s a brand they recognise just by looking at the of colour your product.

In the UK, the colour pink symbolises youth and average priced products whereas neutral colours are seen as more mature and for higher priced items.

The colour of your label also needs to outline what service your product provides. For example, Consultant James Mandle advised cleaning company, TY-D Bol to change their product colours from a light blue and green to bright white on a dark blue background.

That new colour combination conveys a cleanliness and strong message. 18 months later, (it’s hard to tell if the different label brand had an effect) the sales of the product went up 40%.

It’s significant to also choose a colour branding which targets your audience. What do they care about? How do you engage with them?

But before, you must research how different audience from around the world react to various colours.

Like orange is the colour of celebration in some parts of Africa, but in the U.K. it symbolises warnings such as road works.

Three Online Tools to Help you Choose your Colours

Picking colours for your brand isn’t easy and the decision shouldn’t be down to one person to make. A lot of research needs to be done before you decide.

Listed below are just some tools which will help you make the right decision.

ColorBlender: A quick and easy site which will blend colours for you. No registration needed.

Kuler: The tool created by Adobe lets you create your own colour schemes but also look at others made by users.

Color Hunter: This handy tool lets you find a particular colour by searching with an image. The program will create a colour palette from your image.

Once you’ve chosen colours to strengthen your brand, call us for a quote – to turn your ideas into beautiful labels that sell your products.

Peel and reveal labels

Overprinting peel and reveal labels

Peel and reveal labels are the answer to having limited label space but the need for printing lots of information (often because the law demands it).  With colour label printers, you’re able to print a beautiful eye catching label – on demand, but also meet the labelling law.  Using your own colour printer for overprinting peel and reveal labels so you can print your labels when you need them.  Find out how Expert Labels can help you.

As resellers of professional quality colour label printers such as the Epson Colorworks and Primera range of printers, we can help you find a printer that’s quick and easy to use, but more importantly can print excellent quality professional labels that meet your legal obligations.

Epson c3500
Epson Colorworks Printer

Combine that with blank labels specially designed for these printers – you can print just the right number of labels you need.  Additionally, if you need to change your label designs, use desktop software to make changes and print them there and then.

This is particularly important for suppliers of vaping and e-liquid products.  Use your design skills to make your own labels, create special lines of product and watch the sales go up.  Where you have a well established range, ask us to provide you with preprinted labels, including peel and reveal labels.  Where you’re needing to invest in professional labelling, but you don’t have an established range – on-demand colour printing is the answer.

Choose the Epson ColorWorks printer for overprinting peel and reveal labels on rolls – making it compatible with a wide range of lower cost blank labels.

Print your own designs onto our preprinted peel and reveal labels.  Peel and reveal labels are multi-page labels where layers are peeled off the reveal the label information.  Information can include different languages, usage information and warning text.  Have us print the standard information on the bottom sheets of your peel and reveal labels and you print the top layer.  That way you’re able to print the labels you need, when you need them but also include all the legal and customer information you need. 

Contact us to find out how you can overprint your own labels.

Testing Your Labels

Please note, with a wide range of printers and different label materials you will need to test your labels before committing to a production run. 

We can supply you with samples. 

What You Can Expect to Pay For Your Labels

With peel and reveal labels you will need a minimum quantity to make it financially viable. Typically 2,000 labels. Remember though, with digital labels – this can be 2,000 different labels.

We’ve written a handy article about how much to expect to pay for labels.  Read it here.

Useful Links

Updated 3 Apr 2021

Let us put a full stop to your label typo troubles

It’s a company’s nightmare. You’ve worked hard creating a new product, and you’ve finally got it on the shelves of Aldi or Tesco. But, one eagle-eyed customer spots a small but irritating mistake. There’s a label typo.  

Don’t panic, Expert Labels are the proof-reader you never had – we help our customers eliminate any label typo and present quality products.

With the world of social media, there is no place to hide as customers are very keen to point out a stray apostrophe or a misspelt word as the likes of Waitrose and Ribena have found out recently.

Can you find the typos on the products below?

 

Label typoLabel typo in Aldi’s wine selection

If you read the description carefully, you will spot that this bottle of Winking Owl goes well with “Asain cuisine and grilled meats.”

Of course, it should say “Asian cuisine” but a typo like this will result in the supplier having to reprint labels before their product can hit the Aldi shelves again.

Aldi were only aware of the mistake when a customer pointed it out to them on Twitter. This just highlights how errors can just slip through the net despite all the quality control processes.

 

 

A Teacher’s typo nightmare

Look away teachers, or anyone who can’t stand poor grammar.

Apostrophes are normally the common culprit when it comes to typos on labels. But, when you’re promoting a product for teachers, you’d like to think you’d get an A for grammar.

Waitrose were bombarded with messages about the mistake in the Canary Wharf store. Despite this, many are still complaining that the label hasn’t been changed with the correct grammar.

 

Label typo on wine labelDesign of wine label ruined by mistake

A designer would’ve spent a long time creating a label for this bottle of white wine.

However, one spelling mistake seems to be more enticing than the sophisticated logo and design.

The bottom of the label says: “Brimming with zesty lemon flavour and freah notes of apple.”

This small mistake really undermines the design of the label which tries to convey the product to be classy and cultured.

As with the first picture, the labels would need to be reprinted with the correct spelling. Costing the company time and money, not to mention damage to a carefully built brand.

Typo in water description

We’ve saved the hardest until last.

There’s a lot going on with this label design. But, in the small paragraph section you will see the phrase: “Preparation, that what you need.”

The large amount of writing on the label means that it would be harder to spot a mistake like that.

However, it didn’t get past one customer, who politely pointed out the label typo to Glaceau Water on Twitter.

 

These examples show how important it is to get your labelling right. Just a small mistake can undermine the hard work you’ve put in to create and design the project. It can mean you have to spend extra cash just to re-design and re-print labels – not to mention the hit your valuable brand takes.

Here at Expert Labels, proof-reading is all part of the service.  Before you approve your label, we carefully check spelling and grammar – preventing any of these calamitous typos getting to print.

Let us work with you to make your labels and your brand the best they can be – contact us and tell us about your project.

Laser printed fruit

From Amazon to Avocados, how barcodes are changing

Who would’ve thought a conversation between two shop workers in 1948 would lead to the creation of an electronic system which has touched the life of almost every person on planet Earth?  Read about the future of barcodes and how it will affect you.

Joseph Woodland and Bernard Silver overheard co-workers talking about their wish to have an electronic system to store stock information. It was after that conversation, Joseph and Bernard started working on the barcode.  

However, the barcode has gone from scanning everyone’s weekly shop to tracking medical notes in the NHS or checking information about endangered trees in Liberia.  

Glimpse the future of barcodes and how this longstanding technology will become more influential over the next few years.

The Amazon Dash Wand- Scanning Barcodes at home

As said earlier, barcodes are an important tool for businesses all over the world. But, Amazon have just created a product which will see us scanning barcodes in our homes to make our Amazon purchases a little easier.

The Amazon Dash Wand allows shoppers to add food to their Amazon Fresh shopping basket by scanning the barcode of the product.

Set to be a must have all modern day kitchens.
The Amazon Dash Wand

Astute Amazon watchers will remind us that Amazon have released a barcode scanner before, but it was criticised for targeting a niche market.

But this time, Amazon have integrated its highly successful voice recognition Echo system (Alexa) to the wand.

Alexa can order items for you, tell you the nutritional value of food and pull up ingredients for recipes. 

Unfortunately, only  certain postcodes (128) in London have access to Amazon Fresh. So we might just have to wait a little longer for the Dash Wand.

Laser Printing Labels onto Fruit and Veg

Marks and Spencer’s have announced they will laser-print information directly onto avocados in a bid to save paper and glue.

Laser printed avocados

The store says it will save 10 tonnes of paper and five tonnes of glue every year.

The laser-printing works by shining a light onto the avocado’s top layer of skin to discolour it. This means it will not bruise the fruit.

Avocados will be printed with the shop logo, country of origin, best before date and the product code.

Charlie Curtis, Marks and Spencer’s fruit technologist told the Telegraph: “Laser labelling is a brilliant way for us to reduce packaging and energy use.”

M&S are looking to add this technology to other fruit and veg in the near future.

Not so good for us here at Expert Labels – the more labels the better!

The Future of Barcodes in the NHS – Another Barcode Tracking System

By next year, the NHS will have installed a new system where GP Practises will bag and label records so they can track transferring patient’s record.

By next year, the NHS will run a new system which allows GP Practises to track a transferring patient’s record. But, it means all medical notes will need to be bagged and labelled separately before they are sent away.

The records will be collected and shipped by CitySprint who will scan each record. This allows staff to track the whereabouts of requested notes.

West Yorkshire practises have trialled the system this year which sees each record scanned at collection, distribution and delivery points.

This system was meant to be implemented last year. However, it was delayed as the NHS underestimated the number of notes which would need transferring.

Thinking about the future of barcodes in your organisation?  Expert Labels have been working with barcodes since 1994.  Contact us to find out how we can help you.

How to get started with Barcode Label Software

Creating and printing barcodes can be a long and challenging task. But, using Barcode Label Software can save precious time for many business owners. Here’s how we can help you get the most out of barcode label software.

Barcode label software includes simple bar code generators to complex programs that manage labels, templates and printing from a large database or ERP system.  With 20 years of experience – pick up the phone and speak to one of the team – our expert advice will save you time.

Barcode label software integrates your data and your labelsYou may be a business owner, a production manager, or an individual selling just a few products.  Regardless of your role, you need a way to produce high quality barcodes – printed to specification.

If you have a wide range of products with different descriptions or prices then you need software that links to a database or spreadsheet, then you’ll need label design software that can communicate directly with your label printer in it’s native printer language.

If you sell products through a distributor or middleman, then you’ll need to speak their language and print a variety of different barcodes, using multiple fonts.

Odette label for automotive industry
Odette label for automotive industry

Supermarkets, pharmaceuticals and automotive industries all have heavily regulated, predefined label formats.  We can help with barcode label software that will meet these standards.

Barcode label software – Questions you need to ask

Before choosing a bar code software package, take time to evaluate your needs.

(1) Are you creating and printing a lot of barcodes for business use?

(2) Do you need to meet industry or customer label specifications?

(3) Will you need to use data from other software programs?

(4) Are you planning to add design features to your labels?

Once you have the answers to these questions, contact us for advice or take a look at these pages:

label design and print software

Download trial software here.

Print your own or buy pre-printed labels?

If you use barcode labels, you need to decide if you print your own (along with the software, labels and probably a specialist thermal barcode label printer) OR do you simply buy rolls of pre-printed labels – printed to your specifications.  This article will give you the information you need to decide.

The case for Pre-Printed Labels

Pre-printed labels
Pre-printed labels – with security cuts

If you need to print lots of labels, by that I mean tens of thousands of labels, outsourcing it to a specialist like us has advantages.  Especially if:

  • Each barcode label is identical.
  • Your barcode labels are sequentially numbered.
  • Your labels will be applied permanently.  A specialised label can be non-removable and even indestructible – maybe you want the label to go through a furnace, or repeated washes.
  • Security is important to you – if you can print your own labels then others might be able to do the same.  Holograms or security cuts will make your labels hard to copy.
  • Very small volumes of labels.  If you need just a few thousand labels infrequently, then the cost of the printer and software makes the idea of outsourcing a quick and easy option, without a learning curve and time spent getting up to speed with a thermal label printer.
  • You’re printing tags.  Printing tags isn’t easy through a label printer (it’s not impossible – but tags specifications are limited).  If you need specialised tags – for example very small, metal, weather proof (perhaps for permanent attachment to fixed assets like furniture, computers or outdoor equipment – think party rental equipment or rental machinery, or even floor labels in a warehouse.)
  • You need very specialised labels, particularly for niche applications such as automotive, medical/health, pharmaceutical, defence or logistics – handing over printing to a barcode label specialist able to print the data you need, on the right material, in the correct sizes would mean a faster solution for you.

The Case for Print Your Own Labels

If you can’t buy pre-printed labels, printing your own labels might prove to be a better option if:

  • You need to print unique customer information on each label (such as delivery addresses, purchase order numbers etc.)
  • You need to print weight, batch or quantity information on your labels.
  • You print small batches, maybe hundreds or a few thousand, on a regular basis.
  • You have simple white labels to print onto.
  • You’re printing onto direct thermal labels – labels that have a relatively short life and turn brown if subjected to heat.
  • You need labels urgently and lead times might be a problem.
  • You’re printing tickets or receipts that change daily.

What you need in order to print your own labels, tags and tickets

So you’ve decided to pre-printed labels aren’t for you and you’re going to print your own labels.  This is what you’ll need to get started:

Barcode Label Printers
Thermal label printers

You’ll need to buy a label printer.  Thermal labels are fast and cost effective compared to ink jet or laser printers.  Take a look through our printer pages to help you decide.

Label Design Software
Label Design Software

You’ll need label design software to turn your ideas and data in to labels.  Don’t rely on Microsoft Word or Excel to give you the results you need. Take a look at the most popular label design software here.

Rolls of Labels
Rolls of Labels

Labels, tickets or tags.  Choose what’s best for your application and make sure it meets any compliance requirements.

Thermal Transfer Ribbons
Thermal transfer ribbons

Thermal transfer ribbons – this is the ink your labels (tickets or tags) need to be seen.  There is an art to matching the best thermal transfer ribbons to the label or tag material, especially if you are printing onto an unusual material such as plastic or other synthetic material. More about thermal ribbons.

Label Printer Servicing
Label Printer Servicing

If your labels are critical to your business operations then think about back up printers in case they break down or take out a service contract.

Take the guess work out of labelling, get the help of the label printing experts, call us or email from our contact us page.

Expert Labels Ltd supplies organisations with specialist label printers, barcode scanners, blank or pre-printed labels and thermal ribbons.  We ​provide consultancy services so our clients can take full advantage of barcodes and streamline label printing.

IT and production managers call us when:

  • They need down-to-earth advice to solve their label printing problems
  • They’re looking for particular labels to solve a specific problem
  • They don’t want to waste time chasing suppliers, checking proofs and matching ribbons for the best results.
  • They’re looking for new label printers but want fast expert advice and help choosing the best label printers
  • ​They know they could benefit from using barcodes but don’t know how​
  • Want help integrating printing into their company’s systems

Expert Labels are different from most label companies:

  • We have hands on experience with the whole of the label printing process from manufacturing labels to printing to scanning the finished label or tag
  • We are a true one stop shop – able to provide everything you need to print your own labels
  • We are able to match the right labels to the right printers and use the best ribbons
  • We are independent suppliers of a wide range of products so we are able to present the best product for your particular application
  • We love solving problems for our clients
  • We build long term relationships with our clients – some of whom have worked with us for more than twenty years
Zebra Printer using ZBI

Getting the best out of your Zebra printer with ZBI

There’s a secret feature that hides in almost all Zebra label printers.  It’s called ZBI, Zebra Basic Interpretor.  ZBI can use the powerful microprocessors inside your printer and eliminate the need for a PC and solve printing problems you never thought possible.

What is ZBI?

ZBI works in partnership with your Zebra printer’s language ZPL.  ZBI-2 is an interpretor – it takes data coming into your printer, intreprets it and prints it.  It’s found on most Zebra label printers, although it needs to be activated before it can be used.  In many cases it means you don’t need a PC connected to it.

Here’s an example of what ZBI can do:

Scan-then-print:  Acme Shipping Co. use barcode scanners plugged into their Zebra printers to streamline their  operations and make them more simple and efficient.  Workers receive a box with a unique barcode on it.  They scan the barcode and the barcode data is sent to the printer where a ZBI application matches the box with a specific  customer. The printer automatically prints an address label using a label format and customer address stored in printer memory. No one needs to key in the data and it’s doesn’t need a PC to print from.

Click this link if you think Zebra Basic Interpreter could help you.

Other uses for ZBI:

Display messages on your printer’s LCD screen.  For example “Scan ID Badge”.  This can be done on a counter without the need for a PC or network connection.

Print directly from a scanner or scale or other peripheral.  The printer and scale can be located anywhere in the factory eliminating the need for complex cabling or expensive computers.

ZBI interprets other printer programming languages.  You can switch from a TEC or Honeywell printer without the need to redesign labels.  You can setup your Zebra printer to convert the label instructions being sent to it.

Print Data Logs automatically.  Your printer can be set up to print records it receives from an automatic data capture device.  Print temperature records or times a door is opened.  Doesn’t need to print to labels – Zebra printers can print to paper.

Transfer data to and from PC-based databases as a part of the label printing process.

How do I get ZBI?

ZBI is optional.  You can use your printer without it.  You can order it when you buy your printer or enable it later using a software key.  For IT professionals you’re able to develop applications with Zebra’s free utility.  If you’re less confident with your technical skills – ask us to write your applications for you.  Remember – you will need the correct ports on your printer – USB or Serial.  If your printer is Wifi or Bluetooth enabled you can receive data wirelessly.
ZBI is not free and costs around £65 (May 2017).
Your Zebra printer is able to do more than just print labels.  Make use of it’s powerful electronics and make it more independent and flexible.

Want to know more?

Contact us for more information on how to enable ZBI on your printer.

 

Download Label Design Software

Download trial software

About

Expert labels are specialists in providing printers, labels, barcode scanners and software.  We:

  • Help you choose the best label design software and
  • Provide support you when you need it
  • Offer set-up training – remotely or on site and can create your label designs for you if needed.
  • Provide an integration service for clients wanting to print directly from ERP and large corporate systems.

Expert Labels

  • Have been supplying labels, tags, tickets, barcode scanners and printers since 1994
  • Use label design software to design and print labels in house
  • Have a close working relationship with Software houses to implement label printing integrations
  • Are trusted by many of Europe’s best known companies to delivery on time and to exacting standards of quality
  • Stand by our products with a money back guarantee

We work with organisations who appreciate a supplier who provides end-to-end printing and scanning expertise.

Some of Our Clients…

Some of the hundreds of clients who trust us for their labels, printers and scanners.

logos

Integrate Label printing with ERP systems

Integrate Label Printing with ERP Systems

Printing labels directly from your ERP or Enterprise software is more than a nice to have, it’s critical that your labels have the latest data and in turn your organisation’s records are kept up to date. 

Furthermore, parallel systems increase cost and complexity and increase the chance of errors.  Expert Labels help organisations like yours integrate label printing into your ERP systems.

Expert Labels take best of breed label printing solutions and prints directly from SAP, Microsoft Dynamics, Oracle and a wide range of other corporate systems.  Using TCIP, Web services and triggering from database updates, you get your labels printed without your users leaving your host systems.

Your systems need to integrate seamlessly with your label printers.  Let us help you print to thermal printers in your organisation with a streamlined and robust solution.

Fully automate your label printing with triggers from a variety of data sources – barcode readers, scales, sensors or production staff pushing a button.  

Have your printers warn you when a printer needs reloading or there’s a hold-up in printing.  Have your label printing software update your records when it’s printed (or not).

Expert Labels help our clients print directly from their enterprise systems.  If you would like help integrating and automating your label printing contact us and make an appointment.

Clients call us when:

  • They need expertise integrating label printing directly into their ERP or enterprise system
  • They’re looking for a company who can source printers, software and professional services needed to implement a label printing solution
  • They want printing solutions that secure, co-ordinate and control label printing across multiple sites.
  • They’re looking for new label printers but want fast, expert advice and help choosing the best label printers

Expert Labels are a small but expert team with over 50 years of combined knowledge and experience.  We supply specialist labels, thermal label printers and services to integrate label printing software.

Expert Labels are different from most label companies:

  • We have hands on experience with the whole of the label printing process from manufacturing labels to printing to scanning the finished label or tag
  • We are a true one stop shop – able to provide everything you need to print your own labels
  • We are independent suppliers of a wide range of products so we are able to present the best product for your particular application
  • We love solving problems for our clients

We build long term relationships with our clients – many of whom have worked with us for more than twenty years.
Expert Labels Ltd supplies organisations with specialist label printers, barcode scanners, labels and thermal ribbons.  We ​provide professional services so our clients can take full advantage of barcodes and streamline label printing.  Contact us for help automating your label printing.

Some of our better known clients

Updated 19 Aug 2020

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