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Counterfeiting is where your products are copied and sold as genuine. Counterfeiting has two effects – a short-term loss in sales and long term damage to your brand’s good name. Counterfeiting is a slow poisoning of your brand, when consumers are fooled by the fakes and think your products are shoddy, low quality and – …
Counterfeiting your brand is like someone stealing your hard-earned reputation. It’s not just wrong; it can cost you a lot of money. To protect your brand from such dishonest actions, security labels are your secret weapon. They help protect your products and your customers from the moment they leave the factory until they reach the …
Faulty Printed Labels In part one we saw that incorrectly printed labels are a leading cause of product recalls and lawsuits. A potential embarrassment for you, unhappy customers and something that antagonises regulators. This is part two – how to reduce labelling risks by checking proofs and label deliveries. What you’re going to learn is …
Faulty Printed Labels I don’t need to tell you that the labels on your products are essential. What you might not realise is that incorrectly printed labels are a leading cause of product recalls and lawsuits. These Labels can lead to embarrassment for you, unhappy customers and unforgiving regulators. It is critical to reduce labelling …
Destination: Organised Labels As the head of operations, labels are a small, but critical part of your operation. If labels are causing you a headache in – let me help guide you through optimising your labelling – build a fast and efficient labelling system that you can be proud of. Imagine a labelling system that’s …
As the head of marketing, it’s your responsibility to ensure that your brand is well-known, well-regarded, and properly represented in all marketing communications – including packaging. Label design is the key to perfect packaging. Got a Question? Packaging and labels are one of the final touch points for consumers on their journey to purchase. Quite …
Tracking your organisations assets is not something many senior finance managers look forward to. Asset tracking is a side project that typically gets forgotten about and is seldom at the forefront of management’s minds, but for a relatively modest investment, you can unlock the full potential of your organisations assets, eliminate unnecessary spending and really …
You’re reading this because you want a really efficient warehouse operation. In this article I will show you the part warehouse labels play in making your warehouse more efficient. Warehouses can’t operate without labels and this article summarises what you need to know. You’ll learn about: Rack Labels How Sticky Should Racking Labels be? What …
Brilliant and Bold: The Power of Beautiful Labels When it comes to creating premium labels that stand out from the competition, embellishments are an essential tool in the marketer’s arsenal. Embellishments add a special touch of sophistication and elegance to labels, making them more appealing to customers and helping them to stand out on store …
Recyclable Labels The Department for the Environment, Food and Rural Affairs (DEFRA) reported that UK homes achieved a recycling rate of 44% for household waste in 2023. Whilst we are all recycling more, are we recycling labels properly? What can you, as someone who buys labels for your product packaging, do to ensure your customer’s …
